Wednesday, 21 January 2015 15:39

New Ruckus Wireless Global Marketing VP to ‘Shaikh’ things up

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Kash Shaikh, the new Global Marketing VP Marketing at Ruckus, seems destined to shake things up, better serve customers and help bring in the cash.

Ruckus Wireless has appointed a new global VP of Marketing to help drive strategic growth and lead global marketing efforts across all areas of corporate, product, technical, field and channel, alongside demand generation, field training, marcomms and events.

His name is Kash Shaikh, and if his game’s as good as his name, he’ll be leaving his competitors quaking and shaking in their boots with some smooth market moves.

He will report to Dan Rabinovitsj, COO of Ruckus, and will ‘oversee the strategic management of global marketing initiatives to help drive Ruckus thought leadership, brand awareness and product adoption, continuing to grow and expand the successful brand equity Ruckus has achieved in the industry that sets the company apart from its competitors.’

Which naturally sounds like a little bit of marketing all of its own right there.

Naturally, Shaikh has the requisite credentials, with over ’18 years of marketing and management experience in the networking industry’.

He previously served as VP of Platform Marketing and Business Development for Riverbed Technology, responsible for leading their portfolio marketing and technology alliance organisations.

Before that, Shaikh held several executive and leadership roles, including at HP (Networking division), Cisco, and BayNetworks/Nortel, where he helped successfully build and grow multi-billion dollar networking businesses in technology domains including wireless LAN (WLAN), switching, routing, security and SDN products.

Sounds like he shook things up a bit in his past, too!

Shaikh’s new boss, Rabinovitsj, said: “Kash’s proven ability to develop and implement successful go-to-market strategies in new and existing market segments and verticals aligns perfectly with our vision for growth in the industries we serve and the geographies we are conquering.

“We look forward to enhancing our overall brand and market leadership position worldwide with Kash leading our global marketing organisation.”

Shaikh himself said: “Ruckus has a strong vision, market-leading solutions, and has consistently, significantly outperformed overall WLAN market growth.

“I am thrilled to join a company with a unique focus and culture committed to innovation. I look forward to continue driving the next phase of our growth in the networking market.”

Ruckus Wireless shared Shaikh’s bio, where a list of 10 questions were asked and answered to give us an additional measure of the man. We’ve reprinted them here as it makes for an interesting little list.

1. What was the last book you read?
Five Dysfunctions of a Team by Patrick Lencioni

2. If not yourself, who would you like to be?
The Mentalist - Simon Baker

3. What historical figure do you admire most?
Steve Jobs, for his vision

4. What’s your motto?
Modernise the world

5. What is your most treasured possession?
My daughter Zara

6. What’s your greatest extravagance?
Designing and decorating my modern minimalist home, I’m a huge fan of minimalist design

7. What do you most appreciate in friends?
Trust and integrity

8. What’s your greatest achievement?
Building and growing world-class marketing teams

9. How many countries have you visited and which do you most want to visit again?
40 before 40; Brazil

10. What’s your take on meetings?
Less is more.

I guess all of this means we can look forward to Shaikh making an even bigger ruckus!

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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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