Tuesday, 18 November 2014 19:28

New man at top of AIMIA

Rob Wong, AIMIA Rob Wong, AIMIA

Peak digital industry association the AIMIA has a new boss with a former media business CEO Rob Wong appointed as chief executive.

Wong, the founder and CEO of iNC Network, takes over as the association’s CEO. iNC was acquired by APN in 2011 after Wong took the company from a niche retail start-up to a leading digital catalogue media business.

Wong previously worked for the Y&R Group in Melbourne and Sydney. He also founded digital intelligence business Think! ICG, Catalogue Central and iNC Media.
“Rob is passionate about the development of the digital industry and has been involved with AIMIA for a number of years as Victorian State President,” said Tim O’Neill, AIMIA National President and joint Managing Director of Reactive.

“As President of the AIMIA Victoria Chapter and committee member for five years, his sound knowledge of the association will see him hit the ground running.”

Commenting on his appointment, Wong said “membership is growing but there is more to do to develop membership value and we can do this by accessing the significant talent we have operating in state chapters”.

“AIMIA needs to lead in a digital industry that is constantly changing, which means relentlessly evolving and in some cases disrupting ourselves. It’s a challenge but one I am looking forward to.”


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



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