Wong, the founder and CEO of iNC Network, takes over as the association’s CEO. iNC was acquired by APN in 2011 after Wong took the company from a niche retail start-up to a leading digital catalogue media business.
Wong previously worked for the Y&R Group in Melbourne and Sydney. He also founded digital intelligence business Think! ICG, Catalogue Central and iNC Media.
“Rob is passionate about the development of the digital industry and has been involved with AIMIA for a number of years as Victorian State President,” said Tim O’Neill, AIMIA National President and joint Managing Director of Reactive.
Commenting on his appointment, Wong said “membership is growing but there is more to do to develop membership value and we can do this by accessing the significant talent we have operating in state chapters”.
“AIMIA needs to lead in a digital industry that is constantly changing, which means relentlessly evolving and in some cases disrupting ourselves. It’s a challenge but one I am looking forward to.”