Wednesday, 04 December 2013 03:34

Moles moves from Disney to Exponential

By
Sam Moles, Exponential Interactive Sam Moles, Exponential Interactive

Advertising intelligence and digital media solutions provider Exponential Interactive has appointed former Walt Disney executive, Sam Moles, as Sales Director for New South Wales and Queensland.

Moles, most recently Digital Sales Manager for the Walt Disney Company, and has worked with some of Australia’s leading brands and agencies and was named Media I QLD digital sales person of the year in 2011.

Ben Maudsley, Exponential Country Manger, Australia, said Moles will be responsible for maximising media revenues from key advertisers and agencies across the two states across all four exponential divisions – in-stream video specialist  AdoTube, mobile engagement provider Appsnack, display video platform Firefly Video and performance display division Tribal Fusion.

“Our best in market advanced audience targeting and optimisation solutions have driven exceptional growth and Sam will be instrumental in managing and driving future growth and development across display, video and mobile.

“Sam has impeccable credentials and relationships within the digital media industry and will add the requisite expertise and strength to take our sales activities to the next level.”

At Walt Disney Moles was responsible for the company’s digital online sales strategy and the development and roll-out of new products and solutions. He was previously a senior sales manager at Adconion Media Group and account manger at AD2ONE responsible for key agency relationships.

Moles began his career as a sales executive at Mitchell and Partners Media Agency and News Digital Media and has a Business degree from the University of Technology, Sydney.

The appointment of Moles follows Exponential’s announcement in October that Ben Maudsley will assume expanded responsibilities across Australia, New Zealand and South Africa as a result of the promotion of Melbourne based John McKoy from his regional Managing Director of APAC role to global Chief Revenue Officer.

Moles will be based in Exponential’s Sydney office.


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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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