Sunday, 31 July 2016 17:04

Mobile chief Prasad Gokhale to depart Samsung

Prasad Gokhale, Samsung Prasad Gokhale, Samsung

The vice-president of Samsung Australia’s Mobile Division, Prasad Gokhale, is leaving after just three years with the company.

Gokhale, who joined Samsung in November 2013, will the leave on Friday (5 August) to pursue new opportunities.

Samsung said the decision to leave the company was made by Gokhale.

A former Vodafone executive, Gokhale oversaw the successful launch of Samsung’s Galaxy S7 smartphone in the Australian market.

Samsung Electronics Australia president, Harry Lee said, “We thank Prasad for his contribution to Samsung over the last 2½ years. During his tenure, Prasad has led the launch of numerous flagship Samsung mobile products as well as new product categories and services such as wearables, virtual reality and mobile payments.

“Prasad’s passion for consumers and strategic alliances with partners has seen Samsung continue to be a leader within Australia and ensures we are well positioned for the future. We appreciate Prasad’s dedication to Samsung and wish him every success in his future endeavours.”  

Gokhale said he was proud of the accomplishments that he and his team had achieved.

“When I joined Samsung, my objective was to transform the Mobile Division into a more customer-centric business. We have overhauled the way we interact with our consumers; from our service and after-sales support, to marketing communication, and retail execution.

“It has been a privilege for me to lead this business, which is at the forefront of new technologies such as virtual reality and fintech. I’m proud to have launched these innovations in Australia and driving strategies to ensure these products and services meet the needs of businesses and consumers in this country.

“The Galaxy S7 was the most successful launch of any Samsung Galaxy smartphone in Australia, achieving our highest market share. On this note, I feel that I have achieved the goals that I set when I accepted the position at Samsung Australia.

“I leave the business having established an excellent team and solidifying commercial relationships, which I believe will help to drive the next stage of Samsung’s growth in Australia. I look forward to supporting the team in the lead-up to my departure.”

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Peter Dinham - an iTWire treasure is a mentor and coach who volunteers also a writer and much valued founding partner of iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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