With a background in superannuation, Vu joins Midwinter after working with NGS Super as marketing and communications manager, and prior to that at Rest Superannuation.
Vu’s appointment follows the recent appointment of chief executive Jeff Hall, prompting a string of new executive hires to the business including product manager Ivon Gower and business development manager Peter Panigiris.
Commenting on her appointment Vu said: “I’ve witnessed first hand the benefits and value of trusted financial advice in helping people of all ages to achieve their financial goals and long-term financial security.
Hall said he believed the latest appointment represented the company’s continued efforts to further enhance its brand exposure and reach.
“We’ve realised more than ever, an urgent need in the market for innovative software solutions that takes the delivery of advice to the next level.
“With our focus on driving and growing the in-house marketing function, now is the perfect time to push our world-class solutions to a wider market who at this moment may not be so familiar with our solutions, but we’re confident this will change as we continue to gain momentum and penetrate more of the market.
“In addition to building our team, the next phase of our expansion strategy is to further develop meaningful alliances so that we can continue to transform Midwinter into a house-hold brand among financial advice providers and improve our positioning to become front-of-mind as the leading name in financial advice technology.”