Announcing the appointment of Ian Desbrow as director of the Lawson Equipment Service Management and Rental (ESM&R) vertical in the Asia Pacific region - in addition to his current role of director of sales for Australia and New Zealand – Hope said that in his regional role Desbrow would lead Lawson’s strategic sales initiatives and “support the company’s focus on the ESM&R industry according to its vertical market approach.”
Hope said Desbrow brought over 20 years enterprise resource planning (ERP) experience to Lawson, which includes “extensive knowledge in asset management within mining, utility and heavy equipment companies.”
“The ESM&R business unit is a key area of focus for Lawson, which overlays well with opportunities both globally and in the Asia Pacific region.
“Over the past year, we have already signed key deals in other regions around the world with customers such as Finning, Hewden, Zeppelin, Wheeler Machinery Co, Swire Oilfield Services and Briggs Equipment. I’m confident that our Lawson for Equipment Service Management and Rental solution will have a positive impact on customer value and growth opportunities for Lawson in the APAC region in the future.”