Tuesday, 21 January 2014 14:43

Judd leads Brocade in Asia Pacific

Adam Judd, VP APAC Brocade Adam Judd, VP APAC Brocade

Networking solutions vendor Brocade has appointed 15-year industry veteran Adam Judd to head up its Asia Pacific operations.

Judd, who has been appointed as Brocade Vice President for Asia Pacific, was most recently the acting CEO and Chairman of mobile payments services provider Tortuga Mobile. He will be based in Brocade’s Singapore office, reporting directly to Senior Vice President of Worldwide Sales and Field Operations, Jeff Lindholm.

Prior to Tortuga Mobile, Judd was Senior Vice President for APAC at Juniper Networks, after Juniper acquired Unisphere Networks, which he founded. Judd also worked for Bay Networks and Nortel Networks.

“APAC continues to be one of the fastest growing regions for Brocade and will constitute a larger component of our global business,” Lindholm said.

“Adam is an enterprising, dynamic and passionate leader who has both the global foresight and the necessary industry knowledge that is deeply rooted in Asia. His track record and achievements across the Ethernet networking and service provider markets are outstanding. We strongly believe he has all the right qualities that will prove vital in taking Brocade to the next level in APAC.”

Lindholm cited an IDC report that ICT spending in the APAC region, excluding Japan (APEJ), is expected to grow by 9% in 2014, driven by large markets such as China, India and Indonesia.

“IDC forecasts that enterprises that are moving towards the cloud in an aggressive fashion will look for a software-defined data centre, as application-aware environments become increasingly critical.

“The future of the data centre is anticipated to include general-purpose servers and specialty systems that can manage varied workloads. To capitalise on this growth and target the data center marketplace more aggressively, Brocade has specific business initiatives in place, as outlined at its recent Analyst & Technology Day. Mr. Judd is tasked with building on these initiatives and spearheading growth across APAC.”

According to Judd “The data centere networking industry is undergoing transformative changes and Brocade is poised to lead that transformation by leveraging its strong innovation heritage, customer focus and partner ecosystem.”

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