Thursday, 21 January 2016 23:30

Johnston-Pell heads up IBM marketing for Australia, NZ

Amanda Johnston-Pell, IBM Amanda Johnston-Pell, IBM

IBM has appointed former Telstra senior executive, Amanda Johnston-Pell, as chief marketing officer for Australia and New Zealand.

Prior to joining IBM, Johnston-Pell held a number of senior executive positions in North America and corporate advisory roles to Fortune 500 companies.

Previously she also held senior positions at Telstra including Executive Director, Brands and Marketing Communications Group, and Executive Director Sales and Marketing at BigPond.

Johnston-Pell, who will also be a member of IBM’s Australia and New Zealand board, brings more than 20 years’ experience working with Fortune 500 companies, cross-industry knowledge and entrepreneurial credentials to IBM.

She will remain a Board Director of New York based start-up and interactive social platform MOSH which she co-founded in 2013.

Johnston-Pell is also a Non-Executive Director of the Australian American Leadership Dialogue and chair of the Young Leadership Dialogue.

Kerry Purcell, IBM Managing Director for Australia and New Zealand, said Johnston-Pell will focus on driving collaboration across the business to deliver deep industry and innovative solutions and services to clients in the areas of cloud, cognitive, social, mobile and security.

“Amanda brings strong cross industry credentials and a proven record in driving marketing and communications to have a direct impact on business outcomes.  This will be critical as IBM continues to work with our clients to bring them transformative industry solutions.”

Johnston-Pell said, “I’m very excited about this role and I look forward to delivering even more meaningful and relevant programmes for our clients. This is a new era of business where speed, agility, KL innovation and connectedness are essential.  IBM’s leadership, innovation and industry knowledge ensures we have the right products, services and expertise to help our clients transform their organisations and industries.”

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Peter Dinham - an iTWire treasure is a mentor and coach who volunteers also a writer and much valued founding partner of iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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