Thursday, 18 July 2019 17:26

Isentia appoints James Merritt as Asia region chief executive

By
James Merritt, Insentia James Merritt, Insentia

Media intelligence company Isentia Group has appointed James Merritt as chief executive Asia as part of its strategy to strengthen its executive team.

Merritt joins the ASX-listed Isentia (ASX:ISD) in November from his current position as Head of APAC at global customer data science firm, dunnhumby.

Isentia says Merritt will be responsible for continued growth and strategy execution across Isentia’s Asia markets.

Ed Harrison, Isentia chief executive and managing director, said: “James is a seasoned professional and commercial leader, he brings with him a lot of passion for delivering real value and business building as evidenced through his success in multiple Asian markets.

“James’ familiarity with market solutions that combine technology, software and consulting, mean that he is particularly well-placed to lead our Asia strategy.

“Asia market growth is a critical element of our strategy and a solid, strategic leader will further strengthen our position here.”

Commenting on his appointment, Merritt said: "I'm excited to be joining Isentia at a time when the company is moving quickly to meet the changing needs of the PR & communications industry”.

“I have been inspired by the team so far and look forward to growing the Asia markets and helping further strengthen Isentia’s position as the leading provider of Media Intelligence in APAC."

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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