Merritt joins the ASX-listed Isentia (ASX:ISD) in November from his current position as Head of APAC at global customer data science firm, dunnhumby.
Isentia says Merritt will be responsible for continued growth and strategy execution across Isentia’s Asia markets.
Ed Harrison, Isentia chief executive and managing director, said: “James is a seasoned professional and commercial leader, he brings with him a lot of passion for delivering real value and business building as evidenced through his success in multiple Asian markets.
“Asia market growth is a critical element of our strategy and a solid, strategic leader will further strengthen our position here.”
Commenting on his appointment, Merritt said: "I'm excited to be joining Isentia at a time when the company is moving quickly to meet the changing needs of the PR & communications industry”.
“I have been inspired by the team so far and look forward to growing the Asia markets and helping further strengthen Isentia’s position as the leading provider of Media Intelligence in APAC."