Friday, 12 February 2010 18:18

Hisense marketer joins PSA board

By
Andre Iannuzzi, Hisense Australia's head of marketing, has been appointed to the board of directors of Product Stewardship Australia (PSA).

Hisense, a PSA member, backs the organisation's efforts to establish recycling schemes for electronic products.

"As the father of a young son, I am acutely aware that it is necessary, socially desirable and economically responsible to collect and recycle e-waste," said Iannuzzi.

"It is time to act now and I am delighted to be able to assist as a PSA director," he added.

Iannuzzi started in the consumer electronics industry at JB Hi Fi, and worked at other retailers including Harvey Norman, The Good Guys, and Retravision before joining Hisense in 2006.

The PSA and the Consumer Electronics Suppliers Association have been working on a TV recycling scheme since 2000.

More on the proposed scheme - and Australia's poor e-waste record - on page 2.



Last May, the PSA proposed a scheme for the collection and recycling of unwanted TVs that would be funded solely by participating brands. "The entire process will be managed by PSA and its contractors to ensure a user-friendly recycling service," said PSA chairman Laurie Nolan.

The idea is that suppliers would contribute to the scheme in proportion to their market share.

In November 2009, Federal and state environment ministers backed a recycling scheme for TVs and computers with arrangements to ensure that voluntarily participating suppliers were not put at a disadvantage.

The trouble is, the scheme isn't expected to be running until 2011, and large numbers of CRT sets are already being discarded as Australians switch to flat-panel TVs as part of the transition to digital TV.

According to Hisense officials, up to 97% of Australia's e-waste is currently going to landfill instead of being recycled. If the scheme had been put into place a decade ago, that figure might have been closer to the 85% recycling rate achieved in Europe.

The PSA membership list comprises Dick Smith Electronics, Hisense, JVC, LG, Panasonic, Samsung, Sanyo, Sharp, Sony, and Toshiba. PSA members collectively supply around 70% of the Australian TV market.

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Stephen Withers

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Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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