Tuesday, 29 October 2019 12:35

Fujifilm Australia appoints Shaun Mah new head of Electronic Imaging


Global imaging business, Fujifilm, has appointed Shaun Mah the new Divisional Manager for it’s Australian Electronic Imaging division.

Mah comes to Fujifilm over from competitor Canon Australia where he held a variety of senior and executive roles across special projects, key customer sales, national accounts and category manager for cameras and imaging products.

Mah is known in the industry as an inspiring sales leader with extensive knowledge of consumer electronics and goods and brings his deep experience in the imaging field to his new role.

Mah's appointment at Fujifilm will see him developing, directing and controlling sales, marketing and technical activities within Australia for all electronic imaging products including the X-Series camera range.

Fujifilm Australia CEO Takeshi "Tyler" Yanase said “we are delighted to have someone of Shaun’s calibre join Fujifilm Australia in such a significant role that encompasses the key areas of managing customer relationships and market communications. The electronic imaging division has gone from strength to strength in recent years and Shaun with his significant experience in sales, marketing and strategy combined with his comprehensive industry knowledge is the ideal person to take the division to the next level.”

Mah said, “joining Fujifilm Australia is an incredible opportunity. The company has shown its constant commitment to innovation, research and development time and time again over the last few years and there is so much more in the pipeline. Fujifilm Australia also has the backing of one of the largest parent companies in the world so it’s fair to say to all our clients nationwide, watch this space as the best is yet to come.”

Fujifilm's X-Series camera range, including the GFX100, X-T3, X-T100 and X-Pro2 devices, have set new quality benchmarks for consumer, prosumer and professional cameras.

Globally, Fujifilm had revenues of $USD 22 billion for the year ending March 31st 2019, at an exchange rate of 111 yen to the US dollar.


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David M Williams

David has been computing since 1984 where he instantly gravitated to the family Commodore 64. He completed a Bachelor of Computer Science degree from 1990 to 1992, commencing full-time employment as a systems analyst at the end of that year. David subsequently worked as a UNIX Systems Manager, Asia-Pacific technical specialist for an international software company, Business Analyst, IT Manager, and other roles. David has been the Chief Information Officer for national public companies since 2007, delivering IT knowledge and business acumen, seeking to transform the industries within which he works. David is also involved in the user group community, the Australian Computer Society technical advisory boards, and education.



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