Tuesday, 04 December 2018 11:49

Ex Facebook Australia, NZ chief takes chairman role at CeBIT Australia

Stephen Scheeler CeBIT Australia chairman Stephen Scheeler CeBIT Australia chairman

Former Facebook chief executive for Australia and New Zealand, Stephen Scheeler, has been appointed chairman of CeBIT Australia.

Scheeler’s appointment comes as part of a wide range of measures announced by CeBIT Australia aimed at refocusing the event to “engage and excite a new audience of technology users and buyers”.

As reported by iTWire, CeBIT Australia has just announced that its 2019 event would be staged from 29 to 31 October 2019, a shift from May, following on from CeBIT organiser Deutsche Messe announcing that the German event would not go ahead next June, with parts of it being integrated into the Hanover Fair.

In a statement issued on Tuesday, CeBIT Australia said, “Having worked with Mark Zuckerberg, Sheryl Sandberg and other Silicon Valley leaders during his tenure at Facebook, Stephen saw the Australia and New Zealand business — including Instagram, Messenger, Whatsapp and Oculus — grow from a mere start up into one of the most successful Facebook markets in the world.  

“More recently Stephen has started his own consultancy firm, The Digital CEO.”

On the future of CEBIT Australia, Scheeler said, “The changes being driven across CEBIT represented an opportunity to be part of creating an event of real value for everyone impacted by digitisation. Connections aren’t made wandering the aisles of an exhibition any more, they are made during shared experiences, in the depths of a hackathon, working alongside likeminded individuals to achieve common goals.

“The people I observe across my industry want to develop themselves, grow their businesses, solve their challenges, meet that one person that can open the next window of opportunity. I want to drive that opportunity, to create something our industry will thrive on for years to come. The chance to shape this iconic event into something new, something of true value to the individuals and organisations that represent the future of the Australian economy is something that compelled me to get involved.”

Harvey Stockbridge, managing director, CEBIT Australia, said: “Technology is a disruptive influence across every industry, and one of the great challenges of the next decade will be for both legacy and start-up businesses to navigate the breakneck pace of change technology is enabling”.

“CEBIT exists to connect the dots between the challenges this creates for industry, and the innovators that are striving to deliver the solutions. Stephen is one of the top innovation leaders in Australia. He holds an incredible range of experience gained through shaping the ANZ Facebook business into one of the most successful Facebook markets in the world. He is a perfect fit to lead the growth and development of CEBIT Australia as it enters this exciting new era, representing the capabilities, culture and leadership that we must all embrace.

“Everyone in a business now has an involvement with technology whether they’re working in marketing, finance or human resources. There’s also a multitude of new spaces such as agtech, fintech, Industry 4.0 and healthtech so we really want to deliver an unforgettable event that highlights the latest trends and technologies available.”


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



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