Wednesday, 19 October 2016 21:32

Eaton announces trio of appointments to 'power' growth in ANZ


Power management company Eaton has announced the appointment of three new senior executive roles to support the company’s strategic growth and new business momentum across Australia and New Zealand.

Eaton has been in the news recently commenting on the extreme power outages in South Australia and elsewhere. It says, based on its Blackout Tracker outage data, that power blackouts and the extreme events that are causing them are on the rise.

John Atherton, general manager for Power Quality – Australia and New Zealand, said that along with Eaton’s strong reputation for high specification equipment and commercial value, “Key talent is crucial in providing the great service which our customer base and channel partners expect.

"We feel that we have enhanced our capability in the Australian market and channel with the appointment of these three talented and experienced individuals,” he added.

The appointments include:

Eaton SwadlingGavin Swadling, who has more than 12 years’ experience in the IT industry specialising in mission-critical infrastructure, has been appointed national strategic partnerships and alliance manager. In this role, Swadling will be responsible for managing and growing the brand, value and coverage of Eaton ANZ through its global alliances and strategic partner accounts within the IT channel.

Swadling joins Eaton with a strong reputation in the industry and already has significant experience selling Eaton solutions. Prior to this, he held senior sales roles at Natural Power Solutions where he was ANZ sales manager.

Eaton FarrelRichard Farrell has been appointed national solutions sales manager and will lead his team to reinforce Eaton as the standard for power quality and energy management solutions in the Australian market.  Through strong leadership, Farrell will drive customer engagement into strategic accounts and segments.

Farrell joins Eaton with vast experience in both critical power and data centre sales and is well respected and known in the Australian market.  He has previously held senior partner, sales development and channel management roles at Fusion, Juniper Networks, APC by Schneider Electric, Express Data, and Dimension Data.

Eaton MooreChris Moore has been appointed head of services. Moore will be responsible for Eaton’s comprehensive service offering for critical power and energy management solutions across the lifecycle of Eaton’s critical asset base supporting AC, DC, DC, and security applications.  

Moore will lead an integrated services team of more than 40 people united under a structure that provides confidence for Eaton's customer base and internal growth and development opportunities for its staff.  

He has more than 20 years’ experience in the IT industry and was previously Eaton’s national sales and service manager – Power Quality.  Prior to that, he was executive general manager sales at AllightSykes.



26-27 February 2020 | Hilton Brisbane

Connecting the region’s leading data analytics professionals to drive and inspire your future strategy

Leading the data analytics division has never been easy, but now the challenge is on to remain ahead of the competition and reap the massive rewards as a strategic executive.

Do you want to leverage data governance as an enabler?Are you working at driving AI/ML implementation?

Want to stay abreast of data privacy and AI ethics requirements? Are you working hard to push predictive analytics to the limits?

With so much to keep on top of in such a rapidly changing technology space, collaboration is key to success. You don't need to struggle alone, network and share your struggles as well as your tips for success at CDAO Brisbane.

Discover how your peers have tackled the very same issues you face daily. Network with over 140 of your peers and hear from the leading professionals in your industry. Leverage this community of data and analytics enthusiasts to advance your strategy to the next level.

Download the Agenda to find out more


Ray Shaw

joomla stats

Ray Shaw  has a passion for IT ever since building his first computer in 1980. He is a qualified journalist, hosted a consumer IT based radio program on ABC radio for 10 years, has developed world leading software for the events industry and is smart enough to no longer own a retail computer store!



Recent Comments