Wednesday, 21 August 2019 10:30

Dell Boomi appoints new APJ region chief Featured

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Ajit Melarkode Dell Boomi Ajit Melarkode Dell Boomi

Cloud integration and workflow automation vendor Dell Boomi has appointed 25-year IT industry veteran Ajit Melarkode as its managing director for the Asia-Pacific and Japan region.

Melarkode joins Dell Boomi from his most recent role at Virtustream, a subsidiary of Dell Technologies, and with experience in the APJ, US and European IT industries, including senior positions across ITO, BPO, cloud, data and applications businesses.

Boomi says Melarkode’s role is to expand existing and drive new revenue opportunities to capitalise on “strong demand for cloud-based integration”.

As head of APJ, Melarkode is tasked with leading the growth of Boomi across the region, where the company says it has experienced “unprecedented traction since embarking on its expansion plans in 2016’ – and will be responsible for driving the whole-of-region expansion strategy as well as strengthening partner and customer relationships.

“APJ is a compilation of extremely diverse markets – some quite mature, and others only just beginning to realise the need for digital transformation,” Melarkode said.

“There is a prevailing sense of urgency within progressive organisations to move away from legacy on-premises integration solutions, which are restrictive and inflexible, to cloud-based options like integration platform-as-a-service (iPaaS) that are much easier to use, and therefore more suited to business decision-making.

“In the short term, the opportunity for us as a company is to further analyse this region to address the needs of organisations operating in any given nation while adhering to the governance that regulates them.

“We will continue to build out our partner and customer ecosystem by driving the right levels of engagement to equip those partners and customers with solutions that help them unlock data and use it to drive modernisation strategies. This will help organisations fast-track adoption of technologies such as artificial intelligence (AI) and the Internet of Things (IoT) as they develop prominence in both modern and less mature economies.”

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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