Huddle joins after more than nine years at Eventbrite, where she joined as the twentieth employee and held multiple roles including Head of Sales & Business Development for Asia Pacific and Head of Marketing – Australia & New Zealand.
During her time at Eventbrite, Huddle opened the Australia, New Zealand, Singapore, and Hong Kong markets, drove experimentation within the small and medium business segment, and led APAC sales to achieve what Deliveroo says was “globe-leading performance”.
“There’s no doubt that the traditional restaurant sector is changing as consumers are looking for both the convenience of on-demand food delivery and an amazing dine-in experience. I’ll be focusing on ensuring that Deliveroo can best position our partner restaurants to succeed across both,” Huddle said.
At Deliveroo Huddle will oversee the company’s relationship with the more than 11,000 restaurants on the platform in Australia, as well as focus on growing the number of restaurants that Deliveroo partners.
The appointment comes as Deliveroo says it “continues to massively expand the restaurants on its platform, having more than doubled the number of partner restaurants in the past 12 months”.
“This is an incredibly exciting time to be joining Deliveroo, a company that is focused on transforming the way people think about and experience their favourite foods. Partnering with and enabling the success of Australia’s best and most-loved restaurants is key to this,” Huddle said.
“There’s no doubt that the traditional restaurant sector is changing as consumers are looking for both the convenience of on-demand food delivery and an amazing dine-in experience. I’ll be focusing on ensuring that Deliveroo can best position our partner restaurants to succeed across both.”
“We couldn’t be more excited to be adding Laura to an already strong leadership team in Australia,” said Merten Wulfert, managing director APAC of Deliveroo.
“Laura is a proven tech expert and brings more than a decade of product, marketing, and sales experience in leading roles across both Australia and San Francisco, where she’s worked at the heart of the world’s start-up sector for Eventbrite, University of California Berkeley, and Myspace.
“We can’t wait to see how Laura drives engagement, strategy, and growth with our restaurant partners who are at the centre of our business in Australia.”