"Bernd brings deep skills in strategic planning and business development, primarily in the area of telematics where he has managed key relationships with international OEMs and customers," said CEO Paul Gray.
Mr Luebben will also take charge of the company's new office in Germany.
"Being located in Cohda's new Munich office allows me to focus on the European market, working alongside companies including our investor NXP Semiconductors and European OEMs," he said.
Cohda expects to benefit from the US Department of Transportation's decision to allow the use of vehicle to vehicle (V2V) technology in cars and other light vehicles.
Mr Luebben previously worked with Continental, Motorola TCG, Volcano (now Mentor Graphics), and Texas Instruments, where he led the company's European automotive sales and application team.