Tuesday, 08 October 2019 10:31

Carbar appoints new CTO to drive growth in car subscription market

By
Carbar CTO Sean Brown Carbar CTO Sean Brown

Australia’s first car subscription company, Carbar, has appointed Sean Brown as its chief technology officer to spearhead growth for its digital platforms.

Brown joins Carbar – a mobility technology and virtual car dealership provider that offers customers alternatives to traditional car ownership – with 20 years IT experience, including in the auto industry.

He is the former CIO for auto industry dealer management system Pentana Solutions and has held senior roles at a number of blue-chip companies including Commonwealth Bank and Liberty Financial.

At Carbar Brown will oversee the evolution of Carbar's mobility technology, ensuring it aligns and integrates with the company's growth plans.

"I wasn't aware of the concept of car subscription but in a world where the only constant is change, why wouldn't you want to own a car on your terms? Carbar looks after everything for you. It just makes sense." Brown said.

“To date, Carbar has built its brand in the market through customer service. No other service on the market goes to the same lengths to make buying or subscribing to a car as seamless.

“My goal is to translate this ethos to our digital platforms. Buying or subscribing to a car should be as seamless as making a purchase on Amazon or joining Prime.”

“We also have ambitions to better service ongoing subscription customers through apps and other mechanisms to ensure they get the best customer experience possible.”

Carbar CEO and co-founder Des Hang said: “Our technology underpins our growth. Technology work in the auto industry is incredibly niche, and we’re thrilled to have someone of Sean’s calibre on the team.

“Along with recent appointments in marketing and dealer relations, Sean’s appointment adds to our highly experienced and passionate leadership team that will propel us to a point where we take car subscriptions mainstream.”

Brown’s appointment follows a string of major announcements for Carbar including a partnership with Jag Australia and an investment in the company from Insurance Group Australia (IAG).

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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