Butler was previously Citrix chief of staff for Worldwide Sales and Services, and will focus on executing the company’s go-to-market strategy, and delivering consistent growth across all sectors of the ANZ market.
She joined Citrix in 2006 and has held various roles, including leadership roles in channel management, sales engineering, inside sales management and enterprise sales.
Butler will report to Colin Brookes, senior vice-president of Sales and Services for Asia Pacific and Japan, Citrix, who said Butler brings extensive knowledge, leadership and enterprise sales experience to the role.
Mark Ferrer, executive vice-president and chief revenue officer, Citrix, said: “I am passionate about identifying and cultivating top Citrix talent from around the world. As a skilled member of the Citrix sales and services worldwide team, Erin is a proven leader who exemplifies what it means to be customer-centric and employee-focused. Her extensive knowledge and experience in our go-to-market strategy will bring our best practices to our partners, customers and business in ANZ.”