Wednesday, 20 May 2020 14:13

Avaya appoints Sami Ammous as VP for East Asia, Pacific region Featured

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Sami Ammous, Avaya VP East Asia & Pacific Sami Ammous, Avaya VP East Asia & Pacific

Unified communications vendor Avaya has appointed 14-year company veteran Sami Ammous to Vice President for East Asia and the Pacific, responsible for managing its operations in Australia and New Zealand, ASEAN, Japan and Korea.

Avaya says that in his new role Ammous will work closely with Avaya’s regional teams and partners to help customers “adapt to today’s challenging economic conditions while helping them provide experiences that matter to their customers and employees”.

Ammous will report to Nidal Abou-Ltaif, president at Avaya International.

“The needs of organisations in this region have changed, and it’s imperative for Avaya to get even closer to our customers as they adapt to new challenges,” said Abou-Ltaif.

“To achieve that, we have aligned our businesses in East Asia and the Pacific under the leadership of Sami, who brings a wealth of experience in leveraging technology to enhance customer and employee experiences.”

“Sami’s career in Avaya began in 2006, when he joined the company as part of the Graduate Program. Over the 14 years since, he has filled a variety of senior roles in ASEAN and EMEA. Sami’s experience will play a critical role in expanding existing and driving new business relationships as our customers turn to communications solutions to maintain business continuity in today’s operating climate.”

Ammous has held various positions at Avaya spanning account management, technical support and engineering, contact centre sales specialist, and Asia-Pacific engineering leadership.

Avaya says these roles have seen Ammous deliver major projects for leading organisations in the banking, telecommunications, and BPO industries, among others - and during his time as Sales Engineer, he was tasked with setting up and leading the first Technology Office for Global Growth Markets, with the aim of accelerating the adoption of new solutions.

“No matter their employee and customer experience roadmaps, businesses want to reimagine their operations to accelerate innovation, drive new business outcomes, and mitigate risk,” said Ammous.

“This has received elevated priority as those companies adapt to the new reality resulting from the impact of COVID-19. My immediate focus is to continue the close collaboration we have with businesses as their preferred real-time communications partner, helping them simplify and enrich their efforts.”


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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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