Wednesday, 25 September 2019 10:49

AIIA strengthens Canberra presence with new policy advisory chief Featured

Simon Bush, AIIA Simon Bush, AIIA

The Australian Information Industry Association (AIIA) has strengthened its presence in Canberra with the appointment of 20-year government relations veteran Simon Bush as general manager of policy & advocacy.

The AIIA has also announced the appointment of Adriana Brusi as its new general manager of events, based in its Melbourne head office.

Bush joins the AIIA with the responsibility of leading the development and execution of policy through research and the preparation of submissions, which are lodged on a broad range of parliamentary and government inquiries into policy and legislation that impact the industry’s ability to deliver productivity benefits to the economy and community.

Prior to establishing Bush-Consulting in 2003, Bush worked in the Federal Government as a senior policy adviser to a Cabinet Minister in the late 1990s, and from 2000-2003 held the position of Director of Corporate Communications and Public Affairs A/NZ for Accenture.

Commenting on Bush’s appointment, AIIA CEO Ron Gauci, said: “I am truly delighted to have someone of Simon’s calibre join the AIIA. During his 16 years as CEO at the Australian Home Entertainment Distributors Association (AHEDA), he was instrumental in guiding it through numerous major government regulatory, legislative and technology driven business challenges.

“A long list of clients including Accenture, Telstra, SAP, Fujitsu Business and Google have greatly benefited from his advice. He brings a wealth of knowledge and know-how to the AIIA.”

The appointment of Bush coincides with the AIIA vacating its current office lease and re-establishing its office in Canberra city.

The AIIA’s new GM of Events, Adriana Brusi has more than 20 years of industry experience across events, PR and marketing.

Born and raised in Hong Kong, she was dubbed Hong Kong’s youngest director at age 17 – after receiving a government grant, she was involved in taking children off the street and transforming their lives through dance, song and theatre. She is also a Board Advisor to TLC for Kids in Australia.

And in 2009 Brusi founded The Event Negotiators, a company specialising in event management and the procurement and auditing of events to deliver better return on investment.

“We are thrilled to have Adriana on board,” said Gauci. “She has worked with many international speakers, companies and celebrities, building strong relationships and hosting major events alongside Sir Richard Branson, Anthony Robbins, Tim Ferriss, Goldie Hawn, Susan Sarandon, Jane Seymour and many more.

“We look forward to benefiting from the expertise and experience that Adriana will bring to our major events throughout the year including the AIIA Annual Summit in 2020; the prestigious AIIA iAwards program - Australia’s leading awards and recognition program for more than a quarter of a century.”



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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



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