Home People Moves Lakeba chief Porcelli appointed to Mobecom strategy role
Giuseppe Porcelli. Giuseppe Porcelli. Supplied

The chief executive and founder of technology innovator Lakeba Group, Giuseppe Porcelli, has been appointed as the chief strategy officer of mobile technology provider Mobecom from 1 February.

A statement from Lakeba said the appointment was a natural outcome given the relationship between the two companies.

Last year, Mobecom took on Lakeba as its partner in blockchain development to build a cryptocurrency solution, AirCrypto, for its customer loyalty platform airBux. Subsequent to that, Lakeba's Paid By Coins venture was acquired by Mobecom six months after launch.

The statement said Porcelli's appointment was part of a wider strategic review undertaken by Mobecom to achieve stronger growth.

“I am delighted to take on this new role and in strengthening the growing alignment with Mobecom," said Porcelli.

"So much of what we have achieved at Lakeba, in terms of managing a fast growth, multi-market company, is equally relevant to Mobecom. I look forward to working in partnership with Mobecom’s board and leadership team to help drive future growth.”

As Lakeba Group chief executive and founder, Porcelli is responsible for multiple ventures such as Ezidox, Verimoto, Shelfie, Quixxi and 360dgrees.

Porcelli is also board director at Xplora Capital and Mongrov USA, a fellow of the Australian Digital Commerce Association and a member of the Wall Street Blockchain Alliance.


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Sam Varghese has been writing for iTWire since 2006, a year after the sitecame into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.


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