Saturday, 31 March 2012 15:31

Earth Hour - it's the best thing since sliced bread

By

 

Actually, no it isn't.

 

Earth Hour is yet another way for the disconnected, self-absorbed masses to pretend they're involved in an issue.

I have written previously on this issue (oddly, that was also a March 31st) and in that discussion observed that the likely cost to the environment to produce candles, t-shirts and all other manner of supporters' paraphernalia was far in excess of the gains achieved by turning off a couple of light bulbs (but not the TV - how else will they know what everyone else is doing?).

However, this kind of event is symptomatic of a wider malaise.

We are proudly able to feel good about ourselves for 'liking' a protest page on Facebook.  The best part is that no more is required of us.  We don't actually have to 'put it out there' by moving away from the computer and being seen in public as supporting the actual movement.

Online petitions are the same - total waste of a good point that they are, the signers may happily tell all and sundry the extent of their involvement in the issue, but there's little the targeted person or organisation should do about them.  After-all, 99% of the signers will have completely forgotten about the cause within a week.

But everyone's voice did count (for what, it's hard to tell!).

After dark, the warm glow of smug self-satisfaction should keep everyone in the room fully illuminated this evening!  There's a reason Earth Hour happens so close to April Fools' day.

If readers are seeking a more positive view of the event, my colleague William Atkins writes about it here where he notes that the International Space Station will be involved for the first time.

 

Read 6220 times

Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here
BACK TO LATEST NEWS here




ENABLE HYBRID CLOUD & REDUCE NETWORK LATENCY WHITEPAPER

Hybrid cloud promises to bring together the best of both worlds enabling businesses to combine the scalability and cost-effectiveness of the cloud with the performance and control that you can get from your on-premise infrastructure.

Reducing WAN latency is one of the biggest issues with hybrid cloud performance. Taking advantage of compression and data deduplication can reduce your network latency.

Research firm, Markets and Markets, predicted that the hybrid cloud market size is expected to grow from US$38.27 billion in 2017 to US$97.64 billion by 2023.

Colocation facilities provide many of the benefits of having your servers in the cloud while still maintaining physical control of your systems.

Cloud adjacency provided by colocation facilities can enable you to leverage their low latency high bandwidth connections to the cloud as well as providing a solid connection back to your on-premises corporate network.


Download this white paper to find out what you need to know about enabling the hybrid cloud in your organisation.

DOWNLOAD NOW!

PROMOTE YOUR WEBINAR ON ITWIRE

It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinars and campaigns and assistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.

MORE INFO HERE!

BACK TO HOME PAGE
David Heath

David Heath has had a long and varied career in the IT industry having worked as a Pre-sales Network Engineer (remember Novell NetWare?), General Manager of IT&T for the TV Shopping Network, as a Technical manager in the Biometrics industry, and as a Technical Trainer and Instructional Designer in the industrial control sector. In all aspects, security has been a driving focus. Throughout his career, David has sought to inform and educate people and has done that through his writings and in more formal educational environments.

Share News tips for the iTWire Journalists? Your tip will be anonymous