Wednesday, 11 March 2015 14:52

Apple's watch is just another data-gathering device Featured


Whether Apple's watch fails or not — and that is a relative question — it matters not one whit to the company. This is just another device which will help to boost the company's data gathering.

And that is the name of the game for the present and the future. Massive data banks, of every kind, are being built up by digital companies and mined for on-selling and niche advertising.

Governments are building up even bigger banks of data, with the National Security Agency in the US far ahead of the rest of the world.

As to success, when you are a company which is valued at more than US$700 billion, you can afford to put up with a few "failures". The margins on all Apple gadgets are huge and even balancing the books will be fine because of the massive amount of personal data that the watch will collect.

The Apple watch will help in gathering personal data of the medical kind as will all wearable devices. This will be of use to big pharma, doctors, insurance companies and the like.

Any new devices that Apple creates will have an innate advantage because they will play perfectly with the existing ones – the iPhone, the iPad, the iMac and the MacBook, all of which are extremely popular among a certain class of user. And Apple's reputation for producing quality hardware will help sell any gadget it produces.

The Apple watch has the added advantage of being around on an individual more of the time than any other Apple device. You are bound to forget your mobile at times, but the watch, never. Its absence is more acutely felt as it is discernible to the user both by touch and sight.

The data conundrum is a frightening one if one looks at it a little closely. You only need what Australia digital expert George Brandis called metadata to build up a more or less complete profile of a human being's activities.

One visit to a psychiatrist could do an individual out of a job. One visit to a brothel could lead to a priest being defrocked. Unless you are a nitpicker, you will not bother to switch off the internet connectivity on your phone, watch or whatever.

One visit to the location of a crime scene — you could even just be passing by — and you may be asked to come to court to provide evidence. If governments do not have the geo-location data, they will probably buy it from digital companies. This means a good revenue source for Apple, among others.

Of course, this will not stop people from buying more and more of these devices. People have loads of spare time on their hands these days and any new — and novel — way of wasting time will be more than welcome. The era of looking at cat videos on the laptop may be drawing to a close and people will probably be looking at them on a watch soon.

Image: Courtesy

Read 3059 times

Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here


Thoughtworks presents XConf Australia, back in-person in three cities, bringing together people who care deeply about software and its impact on the world.

In its fifth year, XConf is our annual technology event created by technologists for technologists.

Participate in a robust agenda of talks as local thought leaders and Thoughtworks technologists share first-hand experiences and exchange new ways to empower teams, deliver quality software and drive innovation for responsible tech.

Explore how at Thoughtworks, we are making tech better, together.

Tickets are now available and all proceeds will be donated to Indigitek, a not-for-profit organisation that aims to create technology employment pathways for First Nations Peoples.

Click the button below to register and get your ticket for the Melbourne, Sydney or Brisbane event



It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site and prominent Newsletter promotion and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinars and campaigns and assistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.


Sam Varghese

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

Share News tips for the iTWire Journalists? Your tip will be anonymous