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Friday, 15 March 2013 13:44

Apple in big trouble from stellar S4

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If there was any doubt left about Apple’s iPhones being greatly inferior to phones from Samsung, today’s announcement of the Galaxy S4 well and truly removes it.

Apple’s tried-and-tested strategy of releasing a new handset every year or so is quickly becoming seen for what it really is - an indolent, presumptuous tactic that is losing them customers every time a competitor beats them to the punch.

I was once a stalwart Apple fan, owning everything from iPod to iPad to Mac and Macbook. But something changed.

Apple went from defining every product category it was in, especially with its hugely innovative and successful iPhones and iPads, to being a follower. How quickly things can change.

Upon its release the iPhone redefined a whole category of products, and quickly galvanized all phone makers into producing imitators.

Well, the imitators caught up. And now they’re ahead.

Samsung’s latest efforts with its freshly announced S4, inventive ideas like S Health, while potentially still gimmicky, are at least trying to mix up the standard. People may or may not find real benefit from such things, and while I have no doubt they will, at least Samsung is making an active effort to be the frontrunner in the sector, and it will no doubt be rewarded. Its users will be too.

Apple users instead have to live now with being last to the party with every feature their Android and Windows Phone brothers and sisters are already enjoying. They even had to wait until the iPhone 3 just to be able to MMS.

Each iPhone release is now as predictable as the sun rising. A slightly bigger screen, a thinner body, the same everything-else.

The Galaxy S4 is technically superior to Apple’s iPhone 5 in almost every aspect. Its screen is a whole inch bigger, it sports a 13-megapixel camera in comparison to iPhone’s 8, it supports expandable memory and has a quad-core processor. And that’s just the specs, the difference between Google’s constantly updated Android and Apple’s iOS is a whole other story.

Add to these factors the very possible resurgence of RIM’s previously dead-and-buried BlackBerry, as the release of the Z10 draws ever nearer. Apple was counting on picking off RIM’s staunch corporate customers and had begun successfully doing so, but now managers will be given less and less incentive to bother jumping ship.

If a company’s employees stop demanding Apple, why would any company sign on with them?

Teenagers and other young people are also realising Apple is not as cool a brand as they thought, and are turning away in droves in favour of alternatives, according to Forbes.

Apple is running out of steam, and it’s got a lot of catching up to do if it wants to be back on top.


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