Author's Opinion

The views in this column are those of the author and do not necessarily reflect the views of iTWire.

Have your say and comment below.

Friday, 29 January 2021 11:22

Google contradicts its own claims by trying to cut deals on the sly Featured

By
Google contradicts its own claims by trying to cut deals on the sly Image by Gerd Altmann from Pixabay

Search behemoth Google, which is trying to muscle the Australian Government into accepting a news media code devised by itself, has contradicted its own threat to pull out of the market by slyly approaching smaller news organisations and trying to cut deals on its (Google's) terms.

Last Friday, Google claimed that the code as proposed by the government was not workable, would break the Internet — and also probably lead to Armageddon — but at the same time it has been approaching smaller media outlets and trying to muscle them into making deals on the terms specified by the Silicon Valley search giant.

If there are only two options — one, pulling out of the market if the Australian Government's code becomes law, and two, a Google version of that code — then from where did that third element suddenly appear?

The search giant is trying to back-peddle on its own ultimatum, saying it has been misunderstood. Melanie Silva, the company's ANZ managing director, was quoted by world+dog as saying the same thing of the company's ultimatum: "It’s not a threat. It’s a reality. If this version of the code were to become law, it would give us no real choice but to stop making Google Search available in Australia.”

So, every journalist got it wrong. We all "misunderstood" the poor lady. It's time for that famous word: "clarification."

In the days since that threat was made, there have been varying reactions; some, fearful of a change to established business patterns, have been cowing down before the dominant search company, while others (self included) have been urging Messrs Page, Brin and Silva to pack their sh*t and go.

A couple of things have to happen if Google is to understand that it cannot try to dictate laws to sovereign nations.

One, no small media company should go behind the government's back and cut a deal with a company that is clearly on the back foot. All the good work done by Prime Minister Scott Morrison and Treasurer Josh Frydenberg will be undone.

Two, the government should not grovel and give any more ground. As I have pointed out, the head of the Australian Competition and Consumer Commission, Rod Sims, has given ground on three important fronts before the law was introduced to Parliament on the last sitting day of 2020:

  • the time interval for informing publishers about algorithm changes was changed;
  • digital platforms were allowed to factor in the value of the service they provide to a news organisation in monetary terms before the quantum of payment is decided; and
  • the law will only apply to Google Search and Facebook's NewsFeed. YouTube and Instagram are not covered.

There is no need to give a company of Google's size any more. Even these concessions are too much.

If Google and Facebook want to leave Australia, please provide them with a chartered plane at their own cost before they can change their minds. Do not give them any chance to backtrack and pretend that they are acting in the interests of users as Alex Zaharov-Reutt has reported.

As American comedian Bill Maher put it so eloquently [see embedded video above] to departing president Donald Trump: "Just pack your sh*t and go."


Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here
BACK TO LATEST NEWS here

PROMOTE YOUR WEBINAR ON ITWIRE

It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinatrs and campaigns and assassistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.

MORE INFO HERE!

INTRODUCING ITWIRE TV

iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.

SEE WHAT'S ON ITWIRE TV NOW!

BACK TO HOME PAGE
Sam Varghese

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & ON-DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News

Comments