Author's Opinion

The views in this column are those of the author and do not necessarily reflect the views of iTWire.

Have your say and comment below.

Wednesday, 29 August 2018 11:34

Check Point gets a fifth-generation snub from Wikipedia

By
Check Point gets a fifth-generation snub from Wikipedia Pixabay

Security companies regularly hype the dangers of operating online in order to scare the bejesus out of ordinary people – that's nothing new. But when one of them gets caught and put firmly in place, it certainly merits some mention.

Israel-based firm Check Point has been pushing the term "fifth-generation cyberattacks" for some time now. You can see references to the term here.

It also has other "fifth generation" terms: fifth generation cyber security, fifth generation of data security and so on.

Exactly when the other four generations were in existence has never been mentioned, though. I have never seen any reference to such terms until now.

But then there's nothing wrong — except perhaps morally and ethically, both old-fashioned words — with a company trying to plug its wares any way it likes.

However Check Point did not stop with pushing the term on its own website; it tried to promote the bogus term with its own Wikipedia page where it was spotted by eagle-eyed British security researcher Kevin Beaumont who often punctures the myths that other security firms are trying to spread.

Wikipedia appears to have been wise to the stunt, because the page was soon taken down.

"Check Point added the Wikipedia entry, then linked to it from their website. In arguing against deletion, they cited blogs using their own infographics and marketing material," Beaumont wrote in a tweet.

The Wikipedia discussion that followed the excision of the page on "fifth generation cyberattack" was earlier noticed by Politico security reporter Eric Geller who tweeted that he was enjoying following the saga.

"I'm enjoying following the saga of a Wikipedia page for an industry term created by a cyber security firm's head of corporate marketing," Geller wrote.

"She defends herself by citing discussions with three other Wikipedians, two of whom almost immediately push back."

Now Check Point publishes good research every now and then and iTWire often finds these write-ups worth using in our columns.

But when a company indulges in ridiculous hype of this nature, it does tend to sully one's reputation quite a bit.


Subscribe to Newsletter here

WEBINAR INVITE: Exploring Emerging Strategies for 5G Monetization

Network Operators continue to invest in 5G and build out their infrastructure.

With the recent impact of world events, the pressure is on to explore additional ways beyond traditional subscription models to monetize existing investments and speed up returns.

Creative thinking is key in this space, and in this webinar, you will learn about innovative ideas for Network Operators and Enterprise Business to enable new services and opportunities to drive incremental revenue.

Join us for this thought-provoking webinar with ITR Analyst, Marc Einstein, where you will learn about:

- Key industry 5G trends
- How COVID-19 is driving innovation and potential new business opportunities and applications for 5G

Click below to register your interest for the AUGUST 26, 4PM WEBINAR (AEST)

REGISTER NOW!

PROMOTE YOUR WEBINAR ON ITWIRE

It's all about Webinars.

These days our customers Advertising & Marketing campaigns are mainly focussed on Webinars.

If you wish to promote a Webinar we recommend at least a 2 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://www.itwire.com/itwire-update.html and Promotional News & Editorial.

For covid-19 assistance we have extended terms, a Webinar Business Booster Pack and other supportive programs.

We look forward to discussing your campaign goals with you. Please click the button below.

MORE INFO HERE!

BACK TO HOME PAGE
Sam Varghese

website statistics

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

BACK TO HOME PAGE

WEBINARS ONLINE & DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Interviews

Guest Reviews

ResearchWire

Guest Research & Case Studies

Channel News

Comments