Author's Opinion

The views in this column are those of the author and do not necessarily reflect the views of iTWire.

Have your say and comment below.

Friday, 11 November 2016 02:41

Red Hat 'spy' makes appearance at SUSECon


The attendees at SUSECon 2016, the annual conference of the Germany-based SUSE Linux being held in Washington DC this week, fall into the usual well-known categories: employee, media, analyst, speaker etc.

But there is one attendee who works for Red Hat. Daniel Pacek's business card says he functions as a strategic market analyst in Red Hat's Platform Business Unit.

His LinkedIn profile is a little more direct: it says he is a competitive intelligence analyst. In other words, a spy.

The LinkedIn description makes for interesting reading: "Responsible for on-going market monitoring, research and analysis of the open source software and platform industry.

"My analysis is used to enhance product development and positioning, pricing and the development of effective sales tools and strategies for selling against the competition.

Daniel Pacek.

Filephoto of Daniel Pacek from the 2014 SUSECon. Picture: Sam Varghese

"Continually utilise competitive intelligence analysis to develop tactics and messages to help Red Hat grow its market share and revenue in the commercial operating systems market in the face of competition from Oracle, SUSE, Microsoft, Canonical and a number of zero-cost alternatives."

Given the fact that there are very few secrets about the software that SUSE produces and uses for its business, Pacek's stealth tactics are rather baffling. Of course, there are things which are commercial-in-confidence but nobody is speaking about them at the conference.

This isn't the first time Pacek has been at SUSECon. He was there in 2014 and SUSE's then director of corporate communications, Kerry Kim, introduced him to me. Kim had formerly worked for Red Hat, hence his acquaintance with Pacek.

I bumped into Pacek on Tuesday and asked him if he was willing to talk about his role at the conference. He agreed to do so and made an appointment for 1.30pm on Wednesday in the hotel lobby - and then did not show up.

Later, when I encountered him by chance en route to another appointment, Pacek claimed he had been present in the lobby at 1.30pm. On questioning, he looked down at his shoes and said he might have been there at 1pm.

He might have retained some of his dignity — and not made his employer, Red Hat, look shabby — had he merely said that he was not willing to talk about his role at a competitor's conference.

But then that is not the way Red Hat operates. Though the company proclaims its so-called openness day unceasingly, furtive is an adjective that fits much better.

SUSE rarely comments about matters like this, no matter whether they are business-related or not. It is only this year that the company has taken a snide shot at Red Hat, describing its own business as "open open source".

From the Pacek case, it looks like the open attitude with regard to products is not the only area where the two companies differ when it comes to openness.

Of course, Red Hat, given its dealings with the NSA, may appreciate snooping over openness. The firm appears to be living in the era of Mad magazine and its famous Spy v Spy episodes.

The writer is attending SUSECon as a guest of the company.

Subscribe to ITWIRE UPDATE Newsletter here


The much awaited iTWire Shop is now open to our readers.

Visit the iTWire Shop, a leading destination for stylish accessories, gear & gadgets, lifestyle products and everyday portable office essentials, drones, zoom lenses for smartphones, software and online training.

PLUS Big Brands include: Apple, Lenovo, LG, Samsung, Sennheiser and many more.

Products available for any country.

We hope you enjoy and find value in the much anticipated iTWire Shop.



iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.


Sam Varghese

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News