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Monday, 11 March 2013 17:03

Polycom's videoconferencing-via-browser-as-a-service, coming soon

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Polycom is about to launch in Australia its CloudAXIS technology that enables anyone with a camera equipped device supporting a browser to be invited into a videoconference, and it is expected to soon be offered as cloud-based service.

Polycom announced CloudAXIS last October with global availability scheduled for late March. It is a software extension of the Polycom RealPresence platform available for both enterprise and service provider based implementations of RealPresence.

CloudAXIS is billed as a "first-of-its-kind software solution that brings contacts from all your presence-based applications into a global directory of participants that you drag and drop into a Polycom business-class video collaboration session."

It enables people to be invited into a video conference by sending a hyperlink via popular social media and messaging applications including Facebook, Skype and Google Talk. They then click on the link and join the conference via their browser.

Nick Hawkins, director of Polycom's Technology Consulting Group for Asia Pacific, who was in Australia last week, told iTWire it was likely that CloudAXIS would be offered by an Australian service provider in the near future.

"We are in active discussions with a number of service providers as to how they could architect and schedule an ad hoc service using this technology. ... One of the reasons I am in Australia is to discuss how we move forward to a service launch."

He declined to name any potential service providers but said: "We already have service providers up and running using Polycom infrastructure to offer services."

One of these is Telstra. Polycom announced in May 2010 that Telstra had become the first major service provider in the Asia Pacific region, and one of the first globally, to offer the Polycom VVX 1500 business media phone videophone service as a hosted service.

"Leveraging the success of the Telstra IP telephony service, the new video phone service will deliver the productivity and efficiency benefits of video telephony to large enterprises, government and medium size businesses," Polycom said.

CloudAXIS at present does not use the scaling video codec to achieve compatibility across different devices. Hawkins said: "We are not supporting scaling video coding in the first instance. It will come shortly. But we wanted to ensure we have 100 percent interoperability so it will support all of the regular video protocols."

Hawkins added that CloudAXIS would not support access from proprietary video services such as Skype. "We made a conscious decision to use those social messaging platforms for their standards based instant messaging capability using the XMPP standards to push the hyperlink to you. When you click on that hyperlink it opens up a browser and initiates a standards-based connection into the Polycom infrastructure."

"This way the organisation can control the bandwidth and the functionality. They can enforce things like security, and interface to recording equipment on the back end. The provisioning organisation has end-to-end control."


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