Monday, 18 July 2016 23:16

AT&T launches multi-national 'transformative' network solution to save costs

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AT&T has launched a "transformative solution" that lets businesses "easily and flexibly manage their network services" with a single universal piece of equipment for virtualised functions in different countries that’s "easy to manage".

AT&T has a new solution called AT&T network functions on demand.

It allows businesses to deploy "a single universal piece of equipment, choose virtualised functions and set them up in different countries".

The global telco states that this helps "save costs", is "quick to set up and easy to manage", and that "businesses will benefit from the consistent, integrated management experience – in locations around the globe".

What it also does is "simplifies the process of buying and adding network functions". AT&T says it "reduces hardware requirements so businesses can create a simple, more agile network experience. And it’s now available in 76 countries and territories", including:

  • AMERICAS – Argentina, Brazil, Canada, Chile, Colombia, Costa Rica, Curacao, Dominican Republic, Ecuador, El Salvador, Guatemala, Mexico, Panama, Peru, Puerto Rico, United States, Uruguay, US Virgin Islands and Venezuela.
  • ASIA PAC – Australia, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan and Thailand.
  • EMEA – Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Israel, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Morocco, Netherlands, Norway, Pakistan, Poland, Portugal, Romania, Russia, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Turkey and the United Kingdom.

One point AT&T makes is that, in the past, "adding a router or firewall could take weeks – even months".

On top of this, businesses had to "buy multiple appliances to run these specific networking functions". It’s no surprise to see AT&T stating that this is "expensive, cumbersome and takes too long".

Ralph de la Vega, vice-chairman of AT&T and chief executive of AT&T Business Solutions and International, said: “Building networks by deploying network functions in software is a major shift in network design.

“We’ve broken through traditional, cost-prohibitive barriers. Our software platform delivers a simple, flexible and efficient experience for any business, virtually anywhere and anytime they need it.”

AT&T says its "software-defined network technology" is behind its "AT&T Network on Demand platform".

The company explains that its platform offers a "highly secure and scalable network built to meet customers’ individual needs. It speeds ordering, simplifies network operations and helps improve total cost of ownership. This provides customers with a foundation to create flexible services that can grow as their needs change".

It’s also the third service AT&T is rolling out on its platform.

More below this infograph, please read on:

ATT network functions on demand

Naturally, AT&T proudly boasts that "leading global companies are interested in the service", and points to global appliance manufacturing company, Fisher & Paykel as an example.

Jon White, general manager, information technology, Fisher & Paykel Appliances, said: “We quickly realised AT&T Network Functions on Demand would help us transform our business. We can launch, change and manage network functions in our offices around the world quickly and easily.

“We often talk about simplifying our on-site network infrastructure upgrades and deployments – this solution checks that box. It will not only provide us with visibility and control to drive down IT and operations costs, but also help us quickly respond to evolving business needs.”

AT&T says that the first AT&T Network Functions on Demand capabilities that customers can choose from include:

  • Juniper Networks virtual routing;
  • Cisco virtual router;
  • Fortinet virtual security; and
  • Riverbed virtual WAN optimisation.

The company again proudly boasts that, since its launch in 2015, "more than 1200 businesses across multiple industries have signed up for AT&T Network on Demand solutions".

AT&T says it will "continue to add additional products and features on the platform in the future".

AT&T has more detail here

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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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