Thursday, 04 October 2018 10:37

Telstra, Harvey Norman live on LivePerson Apple Business Chat


Australia’s largest telco Telstra and the Harvey Norman retail group have gone live on Apple Business Chat with online business messaging solutions provider LivePerson.

LivePerson announced a new group of brands on its chat platform as Apple added 30 new brands worldwide to Business Chat, which it launched last year as a way for iOS users to communicate directly with businesses using iMessage on iPhone and iPad.

As well as Telstra and Harvey Norman, LivePerson says Burberry, KDDI, Vodafone Germany, buddybank, and NH Hotels, and others, now use its LiveEngage platform to enable their consumers to ask questions, get help, and make purchases from the messages app on iPhone and iPad.

This second wave of major brands added to LiverPerson follows the first wave LivePerson helped launch on Apple Business Chat, including Aramark, Discover, Lowe’s, The Home Depot and T-Mobile.

“Conversational commerce is becoming a standard, because conversations are the oldest, most natural way for consumers to interact with a brand – there is no interface to learn,” said Robert LoCascio, founder and chief executive, LivePerson.

“The data is clear that consumers love this way of interacting, and brands get better business outcomes with it. Making these experiences work at scale not only requires connectivity to a consumer’s device, but also automation, coordination across thousands of agents, and deep integration to backend systems.

"We bring these key capabilities together in LiveEngage, and we are proud to help another wave of amazing brands launch Apple Business Chat.”


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



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