Friday, 15 July 2016 15:10

World Emoji Day Sunday 17 July Featured

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Emoji (the term is singular and plural) use has skyrocketed in popularity in recent years, propelled by the rise in smartphone usage and inclusion in most major messaging platforms.

There are 722 official emoji characters in the standard Unicode 6.0-character set and hundreds more that serve more of a special purpose. They arose out of Japanese text messaging and have been called emoticons.

World Emoji Day is 17 July, and the website gives tips and tricks to help celebrate.

Global smartphone maker OPPO has conducted research into Emoji use and the results are very interesting. If the “eyes are the window to the soul”, then emoji are the window to how you feel – especially when your boss fires you and places a big smiley face in the text to soften the blow. I can imagine which “burn in hell” emoji you would want to use.

OPPO Australia has found that Aussies love emoji.

  • 61% regularly communicate using Emoji, and it has a positive impact on the quality of their relationships.
  • 31% use Emojis to help fix arguments with a loved one.
  • 67% of female and 52% of male Australians claim Emoji allow them to better express themselves.
  • (60%) believe that Emoji has now become the universal language for messages.

Michael Tran, chief marketing officer at OPPO Australia, said, “A limitation of traditional text messages is the inability to accurately express feelings and tone within messages. Our research shows that 70% of people find traditional text messages are often interpreted the wrong way.  Emojis help to overcome this, allowing users to communicate complex emotions and soften the tone, so it’s easy to see how they could help improve relationships.”

Emoji are far from a temporary cultural fad and are here to stay in a big way.

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Ray Shaw

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Ray Shaw ray@im.com.au  has a passion for IT ever since building his first computer in 1980. He is a qualified journalist, hosted a consumer IT based radio program on ABC radio for 10 years, has developed world leading software for the events industry and is smart enough to no longer own a retail computer store!

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