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Friday, 05 October 2012 07:38

Woolworths launches global roaming SIM


Woolworths has expanded its range of mobile communications offerings with the launch of global roaming SIM card in partnership with Cubic Telecom, based in Ireland, that it says can cut the cost of roaming charges for voice, text and data by as much as 90 percent.

Woolworths is rebranding and reselling Cubic Telecom's Maxroam product that "enables low cost voice and data services in over 220 countries, utilising more than 600 mobile networks." Graeme Veitch, head of Woolworths Mobile, said the Woolworths Mobile Global Roaming SIM was "incredibly simple to use."

"We've automated the process of dialling the long codes needed to access the best available global roaming rates so travellers can make and receive calls simply by dialling the country code and phone number as usual. They can also use the SIM to send SMS and access the Internet or their emails, automatically benefiting from the best available rates in over 200 countries."

To make a voice call the users dials the number as normal. The phone then disconnects, finds the cheapest rate can calls the user back. Sending text messages is unchanged, so long as the full international number is entered.

Calls and text can be received on the users global roaming number, which is a UK number (+44).

Woolworths said the SIM would be available in all 890 Woolworths supermarkets across Australia from today, 5 October. A starter pack costs $29. It contains a new standard and micro SIM, account set up and $10 credit.

Travellers can top up their credit from anywhere in the world via a web site. Credit lasts for 12 months. Buyers of the SIM can also get a 10 percent discount on their Woolworths travel insurance policy.

There is a calculator that enables call, SMS and data rates per country to be determined. However it is somewhat confusing in that the user has to enter originating and destination country in the same manner for all services. Presumably the origin and destination country for data would be the same, but this is not explained.

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