Tuesday, 25 June 2013 13:26

Vouchr puts retail vouchers on the small screen


Vouchr wants you to forget about ripping coupons from supermarket dockets and magazine pages. The company has started delivering coupons for well-known retailers such as Domino's, Baskin Robbins and Super Amart via smartphones.

A major benefit of putting vouchers on a smartphone is that it makes it easy to save and use them - you don't have to remember to take paper vouchers with you when you go shopping.

Vouchr's system goes a step further by reminding people to use their vouchers, either with a location-based alert that they are near a relevant store, or by warning that a particular voucher is about to expire.

Specific offers are loaded by scanning print ads or entering codes from radio or TV commercials.

Retailers benefit from improved redemption levels (the whole point of such offers is to increase sales), access to customers who have indicated interest in the store or its products, and receiving additional feedback about their campaigns.

"This is a rapidly evolving category and the tremendous growth seen in the US is a foretaste of what will undoubtedly happen in the Australian market," said CEO Chris Newell.

"The potential of location-based marketing is only just beginning to be understood. At a time when bricks and mortar retailers are struggling to compete against online competitors, VOUCHR plays a major role in driving foot traffic into stores by requiring in-store redemption, in conjunction with location alerts and expiry alerts.

"Based on the US experience, retailers who fully integrate VOUHCR mobile marketing into their advertising mix will see significant benefits at the register."

Vouchr currently offers an iOS app and an Android app is "coming soon."


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Stephen Withers

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Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.



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