Thursday, 24 December 2015 23:05

Vodafone predicts its set of network traffic Christmas tricks

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Vodafone is predicting a massive uplift in network traffic over the holiday period with data usage expected to balloon by 70% and SMS traffic to double over the New Year period.

Although some believe that various tech predictions predicted at this time of year are all too predictable, it’s still interesting to see what those predictions might be.

And while some predictions may well be predictable, what is obvious to some may not be so obvious to others, so if you find yourself predictably annoyed by the predilection of companies to predict, don’t indict the messenger.

So, what are Vodafone’s key predictions for Christmas 2015, in comparison to this time last year (2014), for traffic on the Vodafone network?

In short, they are that ‘international calls will increase by 40% on Christmas Day,’ that ‘data usage is expected to jump by 70%’ and that ‘SMS activity will more than double from 1.5 million per hour to around 3.2 million after midnight between New Year’s Eve and the early morning on New Year’s Day.’

Vodafone’s CTO, Benoit Hanssen, said Vodafone was in a great position to deal with the expected increase in traffic due to substantial network investment in recent years and special event preparation.

Hanssen said: “In the last 12 months we have completed the re-farming of our 850MHz spectrum in Queensland, Sydney and Canberra to bolster our 4G coverage and deliver faster speeds for our customers.

“Vodafone will also roll out extra resources and infrastructure, known as Cells on Wheels (COWs), over the holiday period in order to ensure customers have a smooth experience when connecting with family and friends over the festive season.”

Vodafone says it will have ‘COWs at several key sites including Dawes Point and Mrs Macquarie’s Chair in Sydney for New Year’s Eve, the Woodford Folk Festival, and in Melbourne for the Australian Open.’

More below, please read on. 

“Our engineers will also be monitoring key sites and making adjustments as required which will ensure an optimal network experience for our customers,” said Hanssen.

“The festive season is all about keeping in touch with family and friends, having fun and creating and sharing new memories and we want to help our customers do just that on our network.”

So, unlike Bart Simpson’s famous turn of phrase, it looks like Vodafone can exclaim ‘Do have a CoW, man’. :-P

Merry Christmas!


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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