'Pick & Mix consists of a $19 a month base plan, which includes $19 credit [for calls and SMS] and 100MB of data,' Virgin stated. 'After that, control is entirely in the hands of the consumer as they pick and mix a number of options to build an individual plan for them, with each component offering clear and simple pricing'.
According to Virgin Mobile, customers can add unlimited SMS option for an extra $10 per month; or unlimited voice for a monthly $30 fee; or again different data allocations, starting at $5 per month for 500MB.
Virgin Mobile marketing director, David Scribner, said the new plans responded to the customers' requests for more flexibility, adding that customers would also be able to change their add-on options.
'Our 'Pick & Mix' plans continue to build on our existing philosophy of putting the member at the heart of everything,' he said. 'We acknowledge that our members are all individuals with individual needs, so the beauty of our new Pick & Mix plan is that they can pick and choose what they want, and change it from month to month as they require'.
However, these new flexible plans come with a limitation: they are available exclusively from the Virgin Mobile website.