In a galaxy far, far, away DJ Koh, President of Mobile Communications Business, Samsung Electronics said, “We've come a long way since the first box we Unpacked. Driven by our passion to create products that open up big possibilities, we embraced every new challenge with joyful dedication. And we broke barriers to go further than ever before. This next step is bigger than any we've taken so far.”
“We believe in a world that is brighter, sharper, more convenient, and more fun. We strive to deliver on that vision with the Galaxy S7 and Galaxy S7 edge by marrying elegant design with functionality and providing a seamless mobile experience.” We empower consumers with technology to help them get more out of life and will continue to push the frontier of what’s possible.”
Advanced Camera: High Quality Images No Matter the Time of Day or Location
Galaxy S7 and Galaxy S7 edge introduce the first Dual Pixel camera, delivering brighter and sharper images, even in low light. The camera has dual pixel sensor technology (100% of pixels used are for focus), brighter lens with wider f/1.7 aperture, 30% bigger pixels, faster shutter speed and a more accurate autofocus even in low-light conditions. Motion Panorama brings movement to traditional panoramic photos, giving the user a completely immersive visual experience.
Refined Design and Function
The screens are slightly smaller than the S6 - 5.1” Galaxy S7 and 5.5-inch Galaxy S7 edge are constructed with 3D glass and metal. The device’s new Always-On Display, gives users a simplified, zero touch experience where they don’t need to worry about missing a call or important notification.
IP68 water and dust resistance has been introduced.
Edge UX, the advanced edge experience available on Galaxy S7 edge, provides convenience and increased efficiency by creating easy shortcuts to users’ most loved functions such as email, selfie mode, panorama mode or third party applications.
Enhanced Performance: From Charging to Gaming
These have fast wired and wireless charging technology. Additionally, the hybrid SIM card tray allows users to insert a microSD card for up to 200GB of additional storage and in some select countries, the tray can be used with a dual SIM card.
Samsung also made significant hardware and software updates to optimize gaming performance. The powerful processer and bigger battery capacity ensure longer playing time, and the internal cooling system keeps the device from overheating. Game Launcher, a new add-on for gamers, allows users to manage battery consumption and minimize notifications. Additionally, users can record their gaming experience or share their screen to play with others. Paired with Galaxy S7 and Galaxy S7 edge, Vulkan API gives users the ability to play high-performance graphic games with lower battery consumption.
The Galaxy Experience
Samsung continues to push the boundaries of hardware, software and services to create devices that are designed to improve how consumers connect, share, organize and get more out of life. The company is redefining what is possible, beyond the limits of today’s technology, by introducing a constellation of seamless mobile experiences.
Whether it’s the seamless connection between Galaxy S7 and Galaxy S7 edge and the new Gear S2 Classic to monitor fitness, or connecting with Gear VR to “travel” the world – Samsung redefines what’s possible for the mobile experience and beyond.
Beyond the phone, Galaxy S7 and Galaxy S7 edge users can also get a mobile payment service with Samsung Pay; it’s secure, easy-to-use and accepted almost anywhere. Protected by Samsung KNOX, fingerprint scanning and advanced tokenization, Samsung Pay works with NFC (Near Field Communication), MST (Magnetic Secure Transmission) and Barcode technology, making mobile payments available to more merchants and consumers than ever before.
The Galaxy S7 and Galaxy S7 edge will be available to pre-order in Australia from 26 February 2016.
Both smartphones will be on sale from 11 March 2016 and priced at $1,149 RRP for the Galaxy S7 and $1,249 RRP for Galaxy S7 edge.
It reminds me of the old saying “Two steps forward and one step back”. It is an evolution – bigger battery, faster processor, more RAM and microSD support, better Edge features, better camera and always on.
The one step back is the slightly reduced screen size – down from the S6 and Edge+ to 5.1 and 5.5” - and a lower 12MP camera that has bigger pixels, and a wider f/1.7 aperture.
But it is an advance and one that will keep Galaxy as a worthy flagship.