Tuesday, 03 June 2014 06:47

Telstra responds to Optus data sharing plans Featured


In a quick response to Optus, Telstra will today launch new mobile data sharing plans- but at this stage they are limited to businesses users.

Telstra’s new EasyShare Business plans will, for the first time, automatically pool data allowances across multiple services on a small or medium business account.

They will also provide a free bonus data SIM on select plans to allow employees to share data between a smartphone and a tablet.

Telstra says the new plans coincide with the launch of its ‘Peace of Mind Guarantee’, designed to enable customers to set up their new smartphone in the first month without the worry of facing a large bill. What Telstra did not say is that they also closely fellow Optus’s new – and more generous – data sharing plans.

Telstra’s Will Irving said the new plans were developed in response to talking to customers about how Telstra could best enable small business to make the most of the tablet computing revolution. “These plans make it easy for businesses to unleash the power of mobility with a free bonus data SIM on selected plans meaning they can share their data between a smartphone and a tablet,” he said.

“Mobile tablets are fast becoming an essential tool for most businesses helping streamline processes, giving people more time to spend out and about with customers and suppliers and providing the platform for creating new business.

“Healthcare, construction, utilities and mining are among the fastest industry sectors to embrace tablets and we expect the growth to continue across all sectors. With data pooling and the ability to share data between a smartphone and a tablet, having the functionality and convenience of a tablet is now more appealing and more affordable for small and medium businesses than ever before.

“When customers get a new smartphone or tablet they use it more than usual. Our new plans will provide customers with an extra 25 GB of domestic data and an unlimited standard voice and messaging to standard Australian number for the first month.

“We want customers to be able to set-up and enjoy their new device with the peace of mind that they won’t exceed their included data allowance or voice inclusions.

The EasyShare Business and Easy Business Plans also provide free voice calls between eligible mobiles on the same account, no voice call flag fall and pooled data limits across all eligible mobiles and devices on their account.

Excess data charges have also been reduced by 70%, with charges falling to 3 cents per megabyte.


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Graeme Philipson

Graeme Philipson is senior associate editor at iTWire. He is one of Australia’s longest serving and most experienced IT journalists. He is author of the only definitive history of the Australian IT industry, ‘A Vision Splendid: The History of Australian Computing.’

He has been in the high tech industry for more than 30 years, most of that time as a market researcher, analyst and journalist. He was founding editor of MIS magazine, and is a former editor of Computerworld Australia. He was a research director for Gartner Asia Pacific and research manager for the Yankee Group Australia. He was a long time weekly IT columnist in The Age and The Sydney Morning Herald, and is a recipient of the Kester Award for lifetime achievement in IT journalism.



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