Wednesday, 18 December 2013 06:46

Telstra predicts record Christmas


Telstra is tipping record traffic on its mobile network this Christmas. In a survey it conducted, nearly half of people said they will be apart from some of their family.

Of the 1,500 people surveyed, 42%t said they live too far away from friends and family to be with them at Christmas with, 14% saying work obligations will be the reason they’re apart. The research also reveals:

  • 23% of Aussies plan on travelling more than three hours to spend the Christmas season with family and friends. 49% of all metro Australians travelling at Christmas will be visiting a regional or rural area.
  • The average Aussie is expecting to send eight text messages to close friends, four to extended family, and three to close family members on Christmas Day.
  • 31% of Aussies will make their first Christmas Day call to their mothers, and 22% will make it to their partner. 22% of parents will call their son or daughter on Christmas Day, with other calls are made to grandparents and siblings.

Telstra’s Scott McGibbony said more than 70% of Australians now own a smartphone, and improvements in camera quality and the widespread availability of 4G services meant they had become our most personal way to connect with people separated by distance.

“This Christmas we predict Telstra customers will send a record 136 million SMS messages over the period spanning Christmas Eve to Boxing Day – up 13% on last year. We are also tipping a 50% increase in MMS messages with more than eight million being traded with friends and family members over the three day period.

“We won’t just be using our fingers to connect. We expect Telstra customers to make 14.4 million phone calls over the Telstra Mobile Network on Christmas Day and 5.5 million phone calls from Telstra fixed line phones.

Data traffic on the Telstra Mobile Network is expected to be 50% higher than last Christmas. The most popular time to call on Christmas Day is just before Christmas lunch or after dinner, about 8pm.


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Graeme Philipson

Graeme Philipson is senior associate editor at iTWire. He is one of Australia’s longest serving and most experienced IT journalists. He is author of the only definitive history of the Australian IT industry, ‘A Vision Splendid: The History of Australian Computing.’

He has been in the high tech industry for more than 30 years, most of that time as a market researcher, analyst and journalist. He was founding editor of MIS magazine, and is a former editor of Computerworld Australia. He was a research director for Gartner Asia Pacific and research manager for the Yankee Group Australia. He was a long time weekly IT columnist in The Age and The Sydney Morning Herald, and is a recipient of the Kester Award for lifetime achievement in IT journalism.



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