Thursday, 24 September 2015 19:45

Tech21’s cases in Apple Stores worldwide for iPhone 6s, 6s Plus launch


Tech21 has improved Impactology protection with FlexShock, which absorbs and dissipates force from drops up to 2 metres, and Apple sells it.

In Apple Stores worldwide from 25 September 2015 are Tech21’s advanced protective cases, with its latest Impactology technology called FlexShock delivering impact protection that Tech21 claims is ‘up to 30% thinner and 60% lighter than competing cases offering similar levels of protection.’

Naturally, in a world where instant gratification is not instant enough, and both smartphones and their protective cases can never be thin enough, Tech21 has designed its products to stand out from a very crowded crowd and to capture the heart, mind and wallet of the new iPhone buyer.

Late last year, Tech21 introduced its cases for 2014’s range of top smartphones, as reported here at iTWire, and the company has been very busy since, with new iPhone 6 and 6 Plus cases, as well as cases for the Samsung S6, S6 Edge (links to US prices) and HTC One M9 (links to US prices) having arrived in Australia earlier this year.

These new cases featured a new version of Tech21’s Impactology tech, which as I previously described, almost sounds like a kooky Californian pseudo-scientific religion, but without aliens or Tom Cruise being involved - and which is one of Tech21’s key differentiators.

Instead, Impactology is much more exciting: a technology that combines science, engineering and British design to create cases that address what Tech21 says are the three core benefits of style, protection and performance, with FlexShock dubbed as offering ‘the world’s most advanced impact protection material’.

Now come the latest cases with FlexShock tech - the Evo Elite and Evo Mesh Sport, both designed for the new iPhone 6s and iPhone 6s Plus - in addition to fitting the existing 6 and 6 Plus models.

The Evo Elite line features precise colour matching to the iPhone’s iconic aluminium backing, with Tech21 saying it has used a ‘unique material process to deliver the impossible – a sleek metallic veneer in space gray, silver and gold that’s durable and scratch-resistant.’

The Evo Elite will sell for $69.95, and you can see it at Apple’s Australian online store here.

Then there’s the Evo Mesh Sport, which Tech21 says was designed to complement an active lifestyle.

This model wraps around the corners and back of the device in a stylish mesh pattern, providing a secure fit and feel combined with a sleek and minimalistic look - and available in blue, green, pink, smokey black and white for $59.95, although Apple’s Australian online store here lists it at $49.95.

Finally, Tech21 also offers an ‘Impact Shield with Anti-Glare’ at $39.95 for both new iPhones while also working with the existing 6 and 6 Plus models.

The Apple Store description lists it as ‘offering an advanced, three-layer structure, [which] absorbs and disperses potentially dangerous impact force away from your iPhone screen.’

The description continues: ‘A hard top layer spreads the impact over a wider surface area while a second layer — BulletShield, which incorporates a BASF polymer found in bullet-proof glass — takes up and dissipates impact.

‘A final third, soft layer dampens any remaining impact force from reaching your screen. And for maximum screen clarity in direct light, the Anti-Glare surface diffuses and scatters incoming light.’

Here’s Tech21’s page on the Impact Shield with Anti-Glare, while the video showing its protective capabilities is below.

Tech21 started in 2005, and today boasts being ‘the third best-selling case-maker and the fastest-growing case brand in the United States.'


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.



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