Tuesday, 04 August 2020 00:01

TCL releases first self-branded smartphones in Australian market Featured

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Sam Skontos and David Vieira at the launch announcement. Sam Skontos and David Vieira at the launch announcement. Courtesy TCL

A little under four months since it announced the forthcoming launch of its first lot of self-branded smartphones, TCL Communication, a company better known for its range of well-made cheap television sets, has released two of these devices in Australia.

Two models from the TCL Series, the TLC Pro 10 and TCL 10L, were being released for sale in Australia, the company said on Tuesday.

The third device announced in April, the TCL 10 5G, has not been released Down Under but has been launched in some other markets. In the past, TCL has launched smartphones under the Alcatel and Blackberry brands.

tcl 10 pro big

The TCL 10 Pro. Courtesy TCL

Both models are claimed to use the company’s broader and extensive expertise in its own proprietary display technology, NXTVISION visual technology, to provide high-resolution displays, quad rear-camera set-up and more flagship-style features including TCL’s first curved AMOLED display.

“We are thrilled to be launching both the TCL 10 Pro and 10L in Australia as part of our bigger plans for the TCL brand in smartphones," said Skontos. "We have leveraged our extensive experience and global success in display technology to deliver two highly featured phones we believe are best in class for their price and epitomise our commitment to Display Greatness.

“Recent analyst data only reinforces our longstanding belief that consumers should have access to feature-rich smartphones that are well-priced. This is only amplified in this economic climate where Australians are becoming more budget conscious than ever before.This is where TCL smartphones can play a valuable role in the market, by delivering incredible value in the so-called ‘mid-tier’ category.”

The TCL 10L has a 6.53-inch FHD+ DotchTM display which is claimed to deliver an immersive experience with a 91% screen-to-body ratio, and TCL's NXTVISION technology with a dedicated display engine. It is powered by the Snapdragon 665 SoC.

tcl 10L big

The TCL 10L. Courtesy TCL

The TCL 10 Pro has a 6.47-inch FHD+ curved AMOLED panel and Skontos claims that accurate colours would be reproduced. It is certified to stream HDR10 videos by Netflix. It is built atop the Snapdragon 765 SoC.

Notable features claimed by the company include:

  • Dynamic TCL UI: offers lively interfaces, intuitive interaction and customisable features for additional ease of use.
  • Eye Comfort Display: TCL claims it makes it easy on the eyes with eye care modes such as Adaptive Tone, Reading Mode and Eye Comfort Mode to help provide the best viewing experience regardless of lighting conditions.
  • Smart Key: Access commonly used apps and features with a dedicated, customisable button. The button can be customisable in three ways - single, double, and long press - to activate apps such as the camera or Google Assistant, as well as functions such as cleaning up background apps.
  • Super Bluetooth: Push the limits of audio-streaming by connecting up to four Bluetooth speakers or headphones to share music with friends for the ultimate dance party (or silent disco party).

The TCL 10 Pro and the TCL 10L will be sold at JB Hi-Fi and online at Officeworks (the 10L will also be available at Officeworks physical stores) from 10 August onwards, at prices of $749 and $449 respectively.

Each device comes in two colours, the Pro in Ember Gray and Forest Mist while the 10L is available in Arctic White and Mariana Blue.

tlc 10L specs
tcl10pro specs


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Sam Varghese

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Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

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