Wednesday, 09 August 2006 11:53

Sony Mylo hits and misses the mark

By
The new handheld device that everyone is talking about from Sony, the Mylo (my life online) is spot on the mark in many areas. However, there is one serious deficiency - its dependency on Wi-Fi.

The stated target audience of 18-24 year olds for this new product are already huge users of mobile phones, MP3 players, instant messaging packages and of course web browsers. The Mylo attempts to combine the elements of all these devices in an affordable handheld package and appears to succeed to a point.

Mylo has a choice of major IM packages including Skype, Yahoo and Google. It allows users to make VoIP calls using Skype. Users can browse the web using Opera mobile. And the device can store 1GB of music without additional memory sticks. For IM texting, the Mylo even provides a slide out qwerty keyboard which sure beats messaging on a mobile phone.

So what's the problem? Unfortunately, unless you happen to be in one of the few cities of the world that have ubiquitous Wi-Fi coverage, what you have in Mylo is just a large MP3 player most of the time.

Outside the home, Wi-Fi is available at most airports, many large hotels and some coffee shops. More often than not, users have to pay to use the service.

The argument that the Mylo will enable users to cut down on their mobile phone bills does not hold water. Our kids won't be able to ring or message each other from the bus or train or call home to say that they'll be late. Until Wi-Fi is as ubiquitous as cellular networks, the Mylo has limited appeal.

Subscribe to ITWIRE UPDATE Newsletter here

GRAND OPENING OF THE ITWIRE SHOP

The much awaited iTWire Shop is now open to our readers.

Visit the iTWire Shop, a leading destination for stylish accessories, gear & gadgets, lifestyle products and everyday portable office essentials, drones, zoom lenses for smartphones, software and online training.

PLUS Big Brands include: Apple, Lenovo, LG, Samsung, Sennheiser and many more.

Products available for any country.

We hope you enjoy and find value in the much anticipated iTWire Shop.

ENTER THE SHOP NOW!

INTRODUCING ITWIRE TV

iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.

SEE WHAT'S ON ITWIRE TV NOW!

BACK TO HOME PAGE
Stan Beer

Web Analytics Made Easy -
StatCounter

Stan Beer co-founded iTWire in 2005. With 35 plus years of experience working in IT and Australian technology media, Beer has published articles in most of the IT publications that have mattered, including the AFR, The Australian, SMH, The Age, as well as a multitude of trade publications.

Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & ON-DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News

Comments