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Tuesday, 25 October 2011 16:13

Sony aims for number two in Australian tablet market

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Sony has released in Australia its Tablet S device and announced it aims to become the number two tablet manufacturer in the country by 2012.

Technically Sony has now ten weeks to reach the Australian tablet podium; but although this may look like a tight deadline at first, Sony can benefit from diminished competition as the Samsung Galaxy Tab 10.1 is locked out of the Australian market as a result of Apple's law suit against Samsung.

Weighing about 600g, the S tablet features a 9.4-inch HD display and comes with either 16GB or 32GB of solid state storage. It features Android 3.1 OS, NVIDIA Tegra 2 and dual-core mobile processor. It also comes with a USB interface and SD card slot to ease of transferring files.

One of the key strengths of Sony Tablet S - which was previously revealed in Berlin at the IFA consumer electronics show - is being a hub for entertainment.

Sony immediately highlighted that its Tablet S was the first of its kind to be PlayStation certified; it also said that users could connect to the Sony Entertainment Network and enjoy downloading music and movies.

'In addition, it's the ultimate living room companion with a universal remote and DLNA technology allowing images, videos and music to be 'thrown' to compatible devices,' Sony stated. 'The tablet can even act as a universal infrared remote control for your Blu-ray player, stereo and cable box. It even works on non-Sony brands'.

The tablet comes with some built-in applications, such as Foursquare, YouTube and the Social Feed Reader, which monitors the activity of the user's contacts on selected social media. More can be downloaded from the Android market. The Tablet S is available for purchase from www.sony.com.au, at $598 for the 16GB Tablet S and $689 for the 32GB version.

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