Friday, 10 June 2016 04:38

Smartphone growth ‘in decline’ but OPPO insists opportunities remain


Gartner might forecast sales "will no longer achieve double digits", but rapidly growing smartphone maker OPPO’s Australian chief has something to say about that!

The news from the past couple of days has seen a frenzy of articles looking at Gartner’s latest forecast.

iTWire covered Gartner’s announcement saying "sales will no longer achieve double-digit growth, with 2016 sales expected to increase by just 7% to reach 1.5 billion units".

However, just because Gartner forecasts it doesn’t mean it is going to happen – or at least, for every smartphone manufacturer.

A representative of OPPO Australia got in touch, with comemntary from OPPO's Australian lead, Michael Tran, naturally suggesting solid growth ahead for the OPPO brand. Here's what Tran said:

“For a while now we’ve seen global smartphone growth on the decline, with smartphone penetration in mature markets reaching 90% according to reports. There simply isn’t any room for the established players to grow.

“Users are upgrading their phones less regularly. They’re either locked into lengthy two-year contracts, or the cost of buying a flagship device is too high. Paying over $1000 each year for the latest device is just too much to ask.

“However, at OPPO we’re seeing phenomenal growth; last quarter we grew by over 150% globally. We’ve just been ranked first in China, and our numbers here locally are going from strength to strength after our recent partnership with JB Hi-Fi where sales have smashed our expectations. And we only launched a month ago,” continued Tran.

“Our growth is due to the fact we offer premium phones at affordable prices. Not only is this appealing for those looking for affordable smartphones in emerging markets, but locally we know that Aussies are savvy consumers.

“If they can get the same features, or smartphones offering functionality that goes beyond the norm, at competitive prices, then that’s where they’re going to put their money.

“Consumers want top of the range handsets that offer additional convenience to their lives, such as rapid charging and ultra fast touch access. At OPPO we continuously strive to develop new innovations that raise the bar and are easily obtainable. It’s what sets us apart from the pack and why we’re confident that our growth will continue,” concluded Tran.


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.



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