Action cameras such as the GoPro seem to be everywhere - this writer has lost count of the number of times he's seen them offered as prizes at industry events and exhibitions this year.
Almost by definition, these devices are subject to harsher conditions - particularly temperatures and shocks - than most electronic devices,
While we haven't heard of conventional memory cards coming to grief when used in action cameras, it's understandable that someone would stand up to say 'hey, our cards are up to the job.'
The 32GB ($49) and 64GB ($99) cards are rated at 60Mbps read and 40Mbps write, making them suitable for even 4K Ultra HD capture in a suitable device, SanDisk officials claimed.
They are said to be shockproof to 500G and rated for use in temperatures between -25 and 85 degrees Celsius.
“We are committed to offering customers a range of memory solutions that stand up to environmental extremes, including temperature, water, shocks and x-rays," said SanDisk country manager George Saad.
"These new memory cards give users the confidence that their high quality video will be there to share with others when the adventure is done."