The first ad shows some people in what looks like it could be a McDonalds restaurant. One kid is having 'problems' with his iPad 2, saying it doesn't work and screaming a lot, potentially showing more parenting problems than any actual tablet problems.
The other kid using a Samsung Galaxy Tab 10.1 is quiet and happily playing.
The second ad shows a kid coming home and an exasperated Dad, sitting at his desk, trying to play a racing game on his Tab.
The kid wants desperately to play with the Tab, but Dad hides it behind, of all things, what looks like an HB pencil, with the kid being 'too short' to see above the pencil line to see the slim Tab hiding 'behind' it.
The third ad shows a guy whose boss is about to fire him unless he gets up the lift in time to see his boss.
The lift is chock-a-block full and the overweight alarm is going off. First the exasperated guy inexplicably gives his Tab to some dude standing outside the lift, but the alarm doesn't stop. Then he gives his large Starbuck-esque coffee drink to the guy instead, taking his Tab back, and the alarm stops, with viewers informed that the Tab is only 565 grams.
At least these ads are much better than the ludicrous Samsung Galaxy S II ad showing on Aussie screens, with some smug looking dude able to run down the second core of a dual-core processor before trying to look as sexy and manly as possible next to his S II phone.
I guess we'll only see these ads down under once Samsung and Apple resolve their spat over who's copying who in the 21st century tablet zoo.
Until then, other Android tablet makers will likely be quite relieved Samsung's slim tablet isn't yet on sale here, while Apple still manages to sell every iPad 2 it can get its hands on, with Samsung the one being "slow" in getting it here.
Like I said, at least the iPad 2 is on sale, with Samsung probably wondering just how it will launch the inevitable successor to the Galaxy Tab 10.1 without having to dance to Apple's tablet tune the next time around.