Thursday, 10 September 2020 09:49

Samsung's Galaxy Note 20 Ultra 5G (mmWave) device is a nice little earner Featured

Samsung's Galaxy Note 20 Ultra 5G (mmWave) phone. Samsung's Galaxy Note 20 Ultra 5G (mmWave) phone. Courtesy Samsung

Samsung has a mark-up of some US$750 (A$1030) on its Galaxy Note 20 Ultra 5G (mmWave) device, according to a deep dive by technology analyst firm Counterpoint Research, which found that the costs for the entire bill of materials came to US$548.90.

The device has an RRP of US$1299.00, senior analyst Ethan Qi said, adding that the component cost was about US$468.

"Samsung has done an excellent job in designing, manufacturing and integrating multiple advanced technologies and components in a very thin and light form-factor compared to the previous generation flagship models, and with a competitive BoM cost structure," said Qi.

"The total BoM cost achievement is slightly under US$550 with the component cost making up around US$468, which is a commendable for a device with a list price of $1299.”

Counterpoint said Samsung had various SKUs for the device, with a Qualcomm Snapdragon 865+ variant was used for some select key markets such as the US, China, South Korea, and others, whereas an Exynos 990-based variant was made for other markets.

samsung costs

“This mmWave version of the Note 20 Ultra 5G builds on Qualcomm’s reference design featuring the most advanced 5G SoC, the Snapdragon 865+, and the Snapdragon X55 5G Modem-RF System," Qi said.

"The mmWave variant costs roughly 10% more than the sub-6 GHz variant in terms of total component costs. The device also features one of the most advanced camera sensors in a nicely integrated three-sensor module.

"Unlike the Galaxy S20 Ultra 5G, the Galaxy Note 20 Ultra 5G features a lower resolution telephoto lens, omitting the DepthVision sensor, and adding a laser auto-focus module optimised for faster focusing. Samsung CIS camera sensors have come a long way and compete fiercely with Sony for design wins.”

Counterpoint Research director Tom Kang said Samsung, with its multiple SKU strategy, had a varied level of dependence on vertically integrated internal suppliers and external suppliers.

samsung costs two

"This requires sophisticated system integration," he said. "For example, with the mmWave Qualcomm variant of the Galaxy Note 20 Ultra 5G, Samsung contributes to roughly half of the costs of the total components, whereas, for the Exynos variant, Samsung’s share goes up to almost 70%.

"It is impressive to see Qualcomm’s share in a Samsung flagship exceed 40%, as it offers a fully-optimised system-level solution from SoC to the modem, RF and antenna system.

"Other important component design wins include NXP which combines UWB, Secure Element, NFC, and eSIM in a single solution. Other notable contributors include Qorvo, Largan Precision, Corning, and others."

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Sam Varghese

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

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