Drones. They’re not just male bees, but usually a quadcopter with four or even more blades to keep a drone aloft.
They’re available in consumer form, with consumer electronics company Parrot having done much to popularise drones with it AR.Drone series, although we all know the military has vastly more advanced and armed drones it uses to eliminate insurgents from the skies, without putting pilots at risk.
Drones are also used by emergency services, with an article we wrote back in 2011 looking what was to then cost $27,000 for a ’Cyberquad’ drone/unmanned aerial vehicle to be used by the Melbourne Metropolitan Fire Brigade.
The latest report on where GoPro will go next comes from the Wall St Journal (paywalled link) which suggests GoPro is looking to ‘expand from its core business’ catering to camera-wearing ‘sports enthusiasts’.
Given the booming competition in the wearable action camera space with even companies like Kogan getting in on the action, it just makes sense for GoPro to tap other areas of consumer interest - especially if they make use of existing GoPro technologies, as any camera-equipped drone from GoPro would offer.
But is GoPro going to be too late to the party, especially if it doesn’t intend having its drones on the market until late 2015?
Meanwhile, drones are being developed by Amazon, they’re being used to deliver goods in select places well ahead of Amazon’s developments, there are concerns with the US FAA over drone flight paths, there are toy drones being sold in shopping centres and of course Parrot is making plenty of drones of its own.
GoPro seems to be on a bit of an innovation go-slow if it’s only just getting into drones now.
It would have been far better if GoPro had announced a brand new drone for sale NOW, for sale today. But instead it is talking late next year.
It may well be too late to join the party of yet another drone maker droning on about how wonderful drones are.
If GoPro fluffs this effort, the question will then be what GoPro will get into next, but if it doesn’t get its act together soon with drones or something else, GoPro may well end up forgotten as but a GoAmateur.