Tuesday, 25 February 2020 09:10

realme launches flagship 5G model but not for Australia

realme launches flagship 5G model but not for Australia Supplied

Chinese phone manufacturer realme has unveiled its first flagship smartphone, the X50 Pro 5G, during an online launch but will not be releasing it in Australia.

The device was supposed to be launched at the Mobile World Congress in Barcelona in March, but after that event was cancelled due to the coronavirus, realme decided on the online option and streamed it live on Monday night.

The company said in a statement that it would concentrate on an AIoT 1+1 strategy: smartphone + AIoT.

"Focusing on AIoT, realme plans to create a complete AIoT ecosystem with various tech lifestyle gadgets. This strategy caters to the lifestyles of young tech trendsetters, equipping them with premium hardware and software experiences," it said.

"realme’s AIoT ecosystem will focus on personal, home and travel experiences, building a 3 in 1 UNI smart lifestyle for users. With this approach, realme aims to maintain its rapid growth to become the fastest-growing AIoT brand globally."

realme said it would enhance the experience of realme UNI Smart AIoT and launch its official APP named realme Link to help users manage AIoT products in the easiest and most convenient way possible.

"This will connect more AIoT devices such as smart bands, smart bluetooth earphones, smartwatches and smart speakers, and enable users to easily manage all these devices via one platform that is closely integrated with AI to form realme's own AIoT ecosystem," the statement said.

"realme will launch a number of 5G smartphones globally throughout 2020 to build a complete 5G product line covering all price segments. realme has developed a very close tie with co-operative partners such as operators, manufacturers of the Internet companies and application developers to jointly promote the global development of 5G and explore the 5G ecosystem."

Andy Yang, managing director of realme Australia, said: “We believe that 5G should be accessible to all consumers across all price points. Throughout 2020, it’s our priority to ensure that this is made possible for our customers globally. We are excited to explore the possibilities that 5G provides, and will focus on continuously creating highly competitive smartphone products that fulfill our ‘Dare to Leap’ brand concept.”

realme was founded in 2018 and has opened operations in China, India, Southeast Asia, Europe, Russia, Pakistan and Africa.

Though it split off from OPPO, the company is still backed by its parent, with a shared production line, supply chain and ColorOS, a modified version of Android.

OPPO is one of the three brands sold by BBK Electronics, with the others being vivo and OnePlus.


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Sam Varghese

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Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.



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