Wednesday, 20 February 2013 14:53

Quarter of a million BrainyApp downloads

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The Australian-developed BrainyApp dementia risk reduction app has been downloaded more than 250,000 times.

Developed by Alzheimer's Australia in conjunction with the Bupa Health Foundation, BrainyApp is designed to help people monitor and improve their brain and heart health - a healthy cardiovascular system has been linked to brain health and a reduced risk of dementia.

The app reached top spot in the Australian App Store when it was originally released for iOS, and was more recently released in an Android version.

BrainyApp received the 2012 Victorian Public Health Care Award for Innovation and Technology, and the Public Relations Institute Golden Target Award for Consumer Marketing.

"There is no cure for dementia, which means that we need to give priority to initiatives such as BrainyApp that raise awareness of dementia, and help people to understand and reduce their risk of developing the condition," said Dr Maree Farrow, an Alzheimer's Australia research fellow and a member of the BrainyApp project team.

"People from The Netherlands, South Africa, Mexico and even Iceland have approached us requesting versions more accessible in their languages."

The iOS version of BrainyApp is available here and the Android version here. Both versions are free.

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Stephen Withers

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Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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