Tuesday, 28 January 2014 12:33

Optus launches news app for Australia

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Optus has launched an app developed by its parent company SingTel that it says helps smartphone and other gadget users manage the flood of news and the information overload they are confronted with on a daily basis.

The NewsLoop refreshed content aggregation app for iOS and Android has been launched by Optus as a so-called “personal news and lifestyle content service” that allows Australians to tailor what they see to their location. With the app users can narrow down the content they see to the stories that are relevant to one of the Australia’s eight states and territories while also still receiving global news from international publishers.

The app was developed by SingTel Group Digital L!fe, and Alex Fenby, Director of NewsLoop, SingTel says an expert team of editors handpick the best local content and presents it on the user’s personalised cover page “that’s convenient and easy on the eye.”

NewsLoop is available through the  iPhone and Android app stores.

“We all love using smartphones to keep up to date but it can get difficult with an overload of content to wade through. NewsLoop aims to relieve some of this stress by sifting through a world of content and delivering the local and relevant stuff that matters, whenever and wherever.”

Fenby said over 30 categories, including 25 lifestyle topics, and 600 local and international publishers “ensure there’s plenty of content to go around.”

“By presenting it all in a clean, minimalistic, and colourful way, NewsLoop gives users an easy way to navigate through the jungle of news that’s out there.

“NewsLoop brings greater convenience smartphone users look for. Unlike other news aggregation apps out there, NewsLoop can focus content by location, giving access to 130 Australian websites in one place.

“You see your favourite types of news stories as soon as you open the app, instead of having to go search for them,” Fenby said.

And, here’s what Fenby claims sets NewsLoop apart from the rest:

•    It’s all about location – NewsLoop narrows down news to a state level. Users can personalise content to their location, while also having the best of international publishers to get a global angle

•    Hobbies and interests come first – With 30 different categories like Tech & Gadgets, Fashion, Travel, Sports and more, readers no longer need to scroll far to get to the stuff that interests them

•    Get the best of Aussie content – Mix it up with some of Australia’s most respected publishers such as the ABC and Fairfax Media, as well as popular blogs like Backpagelead, OzCelebrity and many more

•    Refreshed design to improve the browsing experience – With extensive use of bold and vivid colours to mark content, navigation around the app is more intuitive.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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